Originally posted by Ms. Diorella@Nov 14 2004, 12:09 AM
I'd love to know what he got paid for it, and how much h&m have actually made out of this whole thing!
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Karl is smart and filthy rich so he must have had a great deal on this as well. I don't know how much H&M will earn, they spent huge amounts on marketing but the PR, free publicity and word-of-mouth is huge, it's a marketing stunt. Even if they loose money on the collection (doubtful), the marketing effect will last for a long, long time and will increase profits on the long run. Thumbs up for their excellent execution of this collection (from a marketing point-of-view).