Louis Vuitton S/S 2007 : Scarlett Johansson by Mert & Marcus

[RedGloves]

... i'm not going to say anything yet till i see more or a bigger version

 

[liberty33r1b]

looks a bit tacky, but also fresh....i'm undecided.

 

[alix*]

I actually love it!
It looks amazing :]

 

[|PerfectTonight|]

This doesn't look like Scarlett at all, I believe that Photoshop was made for M&M. I like the tones and the artistic direction in the photography.

 

[PinkAnik]

Very nice ad, I cant wait to see the rest

 

[larc_en_myv]

Wow. I really like this ad!! The colors are so nice as well. That bag looks awesome..I want it now ^^

 

[Kanna]

Scarlett looks so beautiful in LV ad. Hope to see it in mags soon.

 

[MulletProof]

I think I hate it.

 

[pichu888]

from what i can see, i think scarlett looks very fresh and sweet considering she's in her knickers. i can't wait to see more!

 

[jennifer716]

some high res images straight from PR, i personally hate them. and the press release to come...

 

[clarissea]

Scarlett looks strange on these pictures !!

 

[jennifer716]

Louis Vuitton Advertising Campaign

Spring/Summer 2007​

​

“With the Spring/Summer 2007 collection, we wanted to create something very fresh, very feminine, very pretty,” says Marc Jacobs, Louis Vuitton Artistic Director. “And when it came time for the advertising campaign, we thought who would best represent this – someone young and fresh and slightly coquettish, with gorgeous skin and a figure made to wear bustier dresses and gold-heeled shoes, and we came up with Scarlett Johansson.”

The American actress is thus the star of Louis Vuitton’s Spring/Summer 2007 advertising campaign, which captures the spirit of the ready-to-wear in a series of deliciously pretty visuals shot by photographers Mert Alas and Marcus Piggott. Fusing echoes of 18th century fêtes galantes with an undercurrent of contemporary street style, the campaign depicts Scarlett Johansson as a not-so-innocent ingénue playing on a swing, wearing the collection’s delicate Liberty prints and ethereal voiles, and carrying the emblematic “That”s Love” shopper, filled with flowers as it was on the catwalk. The season’s other key accessories themes are also featured, including Polka Dots Flowers and Monogram Denim Patchwork bags, floral print hair bands and braided bracelets.

“What we strive for is to create a fresh mood and a new spirit each season – a different way for the Louis Vuitton woman to express her femininity, her confidence, her love of luxury. Our fashion statement varies from season to season, but the woman we depict in the advertising is always the same,” concludes Marc Jacobs.

The Louis Vuitton Spring/Summer 2007 advertising campaign breaks worldwide from February 2007.


Photographers:
Mert Alas
Marcus Piggott

Stylist:
Katie Grand

Hair:
Oribe

Makeup:
Charlotte Tilbury

Model:
Scarlett Johansson

 

[style_expert]

I hate the bags (but then again, it's Louis Vuitton)...Scarlett looks just...mediocre

 

[Jadee]

Scarlett looks like an Evlgren girl . She's a rather good pin up so she fits the bill perfectly.

Let's concentrate on the real issue there: those bags are seriously fug.
They bother me much more than Scarlett .

 

[KhaoticKharma]

I don't like Scarlett, and I don't like the ads.

They did go for the heaving milkmaid approach, who called it!

 

[gr77]

i like them.interesting concept

 

[jue]

these pics are like old postcards, especially the second one from #47. i like them as thumbnails, but if i look closely, they don't seem that attractive anymore. kind of cheap and boring.

 

[chillinyo]

Yeah they are heavily photoshopped but thats to be expected, its LV for godsake Still they have a charming innocence/ fairytale/ milkmaiden feel to them, very fresh and perky, perfect for the coming year i guess.

Out of all the 'actual' bags, I liked this one the best, its kinda subtle and I'm glad they are moving away from the tacky LV print on previous bags, it's awfully common now and a fresh approach was needed, understated luxury.

 

[Sweet rus]

thank you guys for posting new campaign. The idea and styling itself are not bad but I hate Scarlet, so I can't love the ads. I think I am saying it for the 1000th time, but I will never like campaigns with celebrities, use models please, that's what they are for.

 

[GivenchyPrincess]

I'm not really enamoured with these two new ads, at least the bag in the first one is not too hideous, but as for the second one

I don't like the way they have styled Scarlett's hair much, it makes her look older than she is.

Overall they're ok, but nothing special.