Men's Vogue Spring 2009 : Robert Downey Jr.

[kimair]

Condé Nast has found a way to keep Men’s Vogue alive after shrinking the title to a twice-a-year publication in October. The spring issue will appear as a reverse-bound issue attached to the April issue of Vogue. It will be the first time Vogue has published a reverse cover.

Tom Florio, senior vice president and publishing director of Vogue, Teen Vogue and Men’s Vogue, said April is a good month for the partnership, since Vogue carries more jewelry brands during that month, playing to Men’s Vogue’s core competencies in watches and luxury accessories. Florio would not confirm how many ads have been sold, but sources estimate there are about 25 ad pages so far, including Ralph Lauren on the second cover. The special will likely carry around 60 pages.

wwd / january 9, 2009

 

[MyNameIs]

That's a nice cover. Cool and classy.

 

[Kanna]

Great cover! I love him

 

[Flashbang]

i hope the newstands cover looks like this...clean..no overloading...yeah...i'm just dreamin'

 

[testinofan]

Good photo

 

[liberty33r1b]

love this guy, he's perfect for the cover

 

[Fiercification]

OMG a good cover for once, I am really surprised

 

[Northern Star]

Thanks kimair I think this looks great.B)

Robert is simply the most interesting actor around right now and this translates to his print work. This pic proves that.

 

[nijuyanah]

Very simple. Very nice

 

[ash92]

He's like the comeback kid of the century!
And he looks calm, collected, and suave.

 

[Miss Dalloway]

WOW this is the actual cover?Its amazing, no text, seriously?

 

[flyme2themoon]

Very handsome.
Great cover.

 

[Bahiyya]

Ahh, maybe this cutback will inspire the fashion team there to excel? I always thought Men's Vogue content was excellent but, like the women's mag, the fashion and design was very very blah. (GQ kicks its *** and takes it home blind, hands tied behind back etc.)

 

[Spike413]

Wow, he looks really good in that photo. I mean, he's good looking and all, but that shot is really exploiting that fact.

 

[iriswills]

Wow! That cover is phenomenal! But a reverse-bound cover...with Vogue? Am I reading that correctly? I'm not sure how I feel about that.

 

[Street_a_Licious]

homeboy looks good, all sobered up.

he's been hot to me since i saw him all pumped up in those early Iron Man promos lol.

 

[tigerrouge]

Reverse-bound with Vogue means Vogue's going to lose the ad revenue from its own back page, a prime (and pricy) place.

I know they're trying to keep the Men's Vogue brand alive by still releasing it with as much regularity as they can manage, but to have it as a parasite of Vogue - not even as a separate supplement - eats into Vogue's ad revenues.

Perhaps it shows how important keeping Men's Vogue alive is to Anna.

 

[homeboy]

Reverse-bound with Vogue means Vogue's going to lose the ad revenue from its own back page, a prime (and pricy) place.

I know they're trying to keep the Men's Vogue brand alive by still releasing it with as much regularity as they can manage, but to have it as a parasite of Vogue - not even as a separate supplement - eats into Vogue's ad revenues.

Perhaps it shows how important keeping Men's Vogue alive is to Anna.

The circulation of Men's Vogue is quite minimal compared with Conde Nast's other publications so the ad revenue lost in this case isn't of a large magnitude. Plus Men's Vogue is very much at an experimental stage so Conde Nast can afford to play around a little, especially when they are making astounding sums of money on the ads in GQ Magazine. Men's Vogue isn't as well established as GQ or any of the magazines and has managed to survive soley by leveraging off the powerful brand name of Vogue.

 

[Mchunu]

Snap to chic..

 

[mond]

I was thinking the same about losing that advertising spot.

I can't really believe they're doing this honestly. If they're not going to amp up the fashion and the editorial design, then why would anyone want to check out Men's Vogue? Is it the journalism? I really want to knowho is checking it out and why.
I'm also very curious to know who the man Men's Vogue wants to reach is. Like, in detail. Where this man shops, how he likes to party, who his favorite designers are, etc.

Speaking of detail - I was checking the last several issues of Conde Naste's Details and their advertising has been WAY down. It is not the thick-ish mag I knew four years ago. GQ is maybe in a little better shape but not really.

The uncertain terrain of men's fashion publications in the US is kind of exciting to watch.. unfold.. even as magazines... fold/downgrade.