Leaving aside those figures, I can see they think Kate Moss sells, but that's still one boring cover, because I feel like I've seen it before, six times over.
And why send a team all the way to the Andes to produce the main editorial - the most vibrant part of the entire issue - and not use that to create an interesting cover. Daria & Lily D are both classically beautiful girls with universal appeal, they could have make a knock-out cover. When I think that a few years ago, UK Vogue were daring to put Gemma and Lily Cole on important covers, long before they were accepted as being mainstream models, what happened to that desire to go forward with something new?
Also, I'd have liked to have seen that Andes edit expanded to say more - more glimpses of the colour, the flavour, the texture of somewhere so foreign to most of us. A sense of incredible fashion in an incredible place, rather than two supermodel tourists. Perhaps even a supplementary article about the making of the editorial would have been another aspect - we do get a 1 pg overview of Peru earlier in the issue, but that's basically a bunch of footnotes.
The Kate edit - personally I cannot take any more of her, despite how good she is at her job, because of overexposure, and cutting herself a fringe doesn't change things enough to bring back my interest.
Malgosia's lovely edit could have been a brilliant 'quiet moment' between different editorials, but standing alone as it does, as one of only three edits, it's not strong enough to make you think you're looking at something amazing and special - which is what you expect of a March issue. You expect more, both in content and sheer amazement.
The articles I did enjoy, but saying that, I can read articles online, words on a screen. What the paper format of a magazine uniquely provides is luscious fashion on the printed page, and February's issue gave us more content. Yes, there are a lot of ads, but you can get those out of any March issue - I'd already got mine from March UK Elle, HB and Tatler, so there's nothing special to be had, even on that front.
As an ordinary issue, this would be nice. As a March issue - what the hell happened? No wonder they have to boast about their page count - they can hardly trumpet the amount of content.