Riccardo Tisci - Designer

[Benn98]

Riccardo Tisci Sets Collaboration With Vivienne Westwood at Burberry

Tisci talked about a special project on Instagram with the designer who first inspired him.

By Fiona Ma on July 6, 2018

LIVING INSPIRATION: Riccardo Tisci is set to work with one of his original design inspirations, Vivienne Westwood.
Burberry’s chief creative officer, who will unveil his first collection for Burberry in September, announced the Westwood collaboration on Instagram earlier today.

“Vivienne was one of the first designers who made me dream to become a designer,” Tisci wrote. “I am SO honored to announce a new Burberry collaboration with the original British Punk.”

Tisci succeeded Christopher Bailey as chief creative officer at Burberry in March. He previously held the role of creative director at Givenchy, from 2005 to 2017.

In May, Tisci gave a sneak peak on Instagram of his creative direction for the British heritage house with a curation of campaign images showing a male and female model embracing, dressed in trenches and other looks from the fall-winter 2018 collection.

Source: WWD.com

 

[dodencebt]

A collaboration from the start? I wonder what effect that will have on shaping his tenure at Burberry.

 

[Benn98]

A collaboration from the start? I wonder what effect that will have on shaping his tenure at Burberry.

He's probably thinking since Bailey did that little line with Gosha, it's all go. Maybe this was even part of his contract, running collabs., that is. Collabs are proving very popular (ask Supreme), and in this case Burberry looks set to benefit far more that Viv. But we'll see.

I'm not sure what to make of it because I've not seen his first collection yet. This is like putting the cart before he horse.

 

[maxlinden]

Anything to move away from that preppy uptown girl Burberry's so fond of pushing.

 

[dodencebt]

He's probably thinking since Bailey did that little line with Gosha, it's all go. Maybe this was even part of his contract, running collabs., that is. Collabs are proving very popular (ask Supreme), and in this case Burberry looks set to benefit far more that Viv. But we'll see.

I'm not sure what to make of it because I've not seen his first collection yet. This is like putting the cart before he horse.

Yeah, I get the need for collaborations and a Westwood collab would be a breath of fresh air for Burberry, but announcing it before he has even presented his first collection? So odd.

 

[Pricciao]

That's quite outside the box. Clever decision imo. Also set him a bit more time to develop his vision if he's not ready yet.

 

[Lola701]

I like it already.
I have high hopes for Riccardo. I hope that he will bring back the glamour that we miss in fashion right now.
He is in a way the one who started the streetwear trend that i'm totally tired of and choosing Vivienne instead of a Hypebeast friendly designer as a collaborator is totally fresh.

People in London seems to be so unamoured with their young designers that sometimes i feel like they don't have the same respect for the ones who actually changed the landscape of fashion AND culture.

I wonder if Burberry will, like they did with Bailey, continue with "See now Buy now" or "September-February" strategy. If so, then it's really a great strategy to announce it right now and even better to release it in December.

It could fill the gap between the two shows and can be a part of their Resort collection.

 

[Benn98]

But we haven't even seen a stitch of clothing yet....anyway I reckon it's not wise to start with such fanfares. Play it cool.

Viv is a bona fide stalwart in the British fashion constellation. She's still very much revered, can't speak for the failed athlete, I'm afraid.
I happen to think her brand is stuck in a rut at the moment. That in the process of streamlining her business in order to align more with her very much touted ethical outlook, she lost appeal in the process. But perhaps this collab will rejuvenate interest in her creativity, which is still in top form.

See now, buy now has actually worked well for Burberry. Better than it did for TF, for instance. I doubt whether the brand will ditch that structure now.

 

[Lola701]

See now, buy now has actually worked well for Burberry. Better than it did for TF, for instance. I doubt whether the brand will ditch that structure now.

Totally. It didn't made sense for a brand like TF that is still very much niche and today speaks to a much more restrained audience than during his Gucci days.
His collections which are very Hits/Misses takes time to digest when Burberry can sell Trench-coats and separates pretty much anytime in a year...

I think he has understood the lesson and also his place in fashion right now. Despite being a 1billion business, he is much more of an Alaia right now in his place in the industry.

I'm very suprised by how the last few designers appointments has been discreet. Hedi at Celine or Riccardo at Burberry are done with much less fanfare than Demna at Balenciaga or Hedi at Saint Laurent.

No real big news, no logo redesign, no introduction campaign...

 

[dodencebt]

I wonder if Burberry will, like they did with Bailey, continue with "See now Buy now" or "September-February" strategy. If so, then it's really a great strategy to announce it right now and even better to release it in December.

And here is our answer, fresh from this morning.

Tisci to Disrupt Burberry Delivery Cycle Starting in September

LONDON — Riccardo Tisci is ripping up the rule book ahead of his upcoming runway show for Burberry in September, with plans to release a limited-edition capsule collection as part of his hotly anticipated runway debut, WWD has learned.

The capsule will be delivered in a series of instant drops that are set to begin from September, although it’s unclear whether the merchandise will start landing before — or after — Burberry’s London Fashion Week show, which is set for 5 p.m. on Sept. 17.

This is the second Burberry capsule collection to come to light since Friday, when Tisci announced on Instagram he was working on a collaboration with Vivienne Westwood that will drop in December. It is understood that a bigger strategy is taking shape at Burberry, with a steady rhythm of drops planned throughout the year to keep product fresh, and the conversation with the consumer lively.

The aim is to keep the delivery cycle fluid and creatively led and speak to the consumer via product, communications and experiences. The moves were confirmed by Burberry, although the company did not provide details.

The delivery plan is an evolution of Burberry’s former see-now-buy-now strategy and fulfills chief executive officer Marco Gobbetti’s promise earlier this year of upping the number of drops throughout the season.

In May, following the year-end results presentation, Gobbetti said the company would be doing frequent drops throughout the year instead of putting its entire runway product on sale immediately after the show, a strategy that former president and chief creative officer Christopher Bailey had pioneered.

“Our go-to-market strategy is about more frequent, smaller deliveries, and it’s a strategy that will continue for now. If we deliver the full collection right away, you come to the store, see the whole collection and then you don’t really have a reason to come again, unless we can deliver something new. We just need to keep the customer’s attention and keep them engaged with us,” Gobbetti said.

Going forward, it is understood that Burberry will have an almost monthly cadence of new deliveries of capsules, collaborations, limited-edition product and seasonal collections across its categories.

It’s shaping up to be a big week for Burberry, with a first-quarter trading update on Wednesday and the annual general meeting the following day, with a new chairman, Gerry Murphy, at the helm of the company.

wwd.com

 

[Pricciao]

So the correct slogan is "see now, buy now, every two weeks come hanging around"?

Sounds like a gigantic pile of crying fabric being prepared to throw into the darkest corner.

 

[Lola701]

In Burberry case, i really preferred the Bailey strategy. Are they really believing that people are going to run into the stores every time a new drop will arrive?
It's good to take the Supreme strategy but in terms of price point, there's an ocean between the two. Yes, the resell value of Supreme is out of control but their items have decent prices when they are in the stores.

While i totally understand the purpose of that strategy, i'm starting to question it relevance when applied to brands that uses the creativity as a driving force and the strength of a fashion show as a tool to communicate.

And i think that it's just too much stuff. Dries is doing something like that but he has one show and a lot of ideas and other products.
Here we have a brand that has a show, resort and prefall, ad campaigns, collaborations..Oh god!

 

[GivenchyAddict]

Burberry overload in September

 

[reese06]

Most stores don't really deliver the full collection all at once anyways. I don't see how this is really anything new. I just hope he's moved away from streetwear.

Tisci has enough influence to do something new, if he wants to challenge himself.

 

[kasper!]

Burberry overload in September

Better than Kering (Gucci/Balenciaga) overload...

 

[amby]

So the correct slogan is "see now, buy now, every two weeks come hanging around"?

 

[GivenchyHomme]

I’m not too keen on a collaboration this early into his tenure. He really need to make his own individual mark. The Punk influence is too on the nose for a British house. I expect a lot of of safety pins, leather, and t-shirts. He’s going to take advantage of this cash grabbing opportunity. Personally, I could do without the gimmicks. Save that for Balenciaga please!

 

[Benn98]

I love how the stakes are increasing by the day, which must give him sleepless nights. Apparently Burberry's shares climbed yet again after the news of the Westwood collab. Can't wait for the September showdown!

 

[bryologue]

A collaboration is a bit too early, although unexpected. Cashing in on the publicity this will generate, I suppose.

 

[mistress_f]

So Riccardo got LEGENDARY designer Peter Saville to remake the brand's logo and monogram pattern




instagram.com/riccardotisci17