There is a new Global Comm Director…the news is on WWD…he came from Loro Piana…
Regarding previous posts: yes! Confusing strategy, it seems these people dont talk to each other…there are no meetings at Gucci?
And yes people are not buying Gucci, some tourists here yes, i see only small shopping bags so maybe the leather goods are selling? LV, Dior, Prada, Miu Miu and Chanel are selling like crazy for what i see on the streets…
Gucci Names Davide Buzzoni Global Communications Director
Buzzoni joins Gucci from Loro Piana, where he served as head of global PR and VIP and he succeeds Benjamin Cercio, who left in March.
September 2, 2024, 10:17am
Davide Buzzoni courtesy image
NEW PHASE: Gucci has named Davide Buzzoni global communications director. He reports to executive vice president and chief brand officer Alessio Vannetti.
Buzzoni joins
Gucci from Loro Piana, where he served as head of global PR and VIP. Before that, he built his career at
Moncler,
Prada Group and Burberry.
With his extensive experience in luxury, Buzzoni “will have direct responsibility for global press office activities and corporate communications, ensuring a cohesive narrative that aligns with Gucci’s values and vision,” the company said.
Buzzoni succeeds
Benjamin Cercio, Gucci‘s senior vice president of global communications, who left the brand in March. He had joined Gucci in November 2022 after a long career at Louis Vuitton, where he rose up the ladder to become its international director of press, influencer and entertainment.
his ig :
www.instagram.com/thisisdavedave/
lol he will fit perfectly coming from the non existent/quiet luxury lowkey strategy communication of LP to the Gucci Ancora philosophy of more of nothing communication strategy.