Sabato De Sarno - Designer, Creative Director of Gucci

[tourbillions]

I’m just enjoying so much the whole situation: rich people getting desperate because they can’t get richer and they are making all the wrong decisions. And all of this is happening in huge part because they fired the man who made Gucci insanely big and he couldn’t keep up these astonishing numbers for like seven years?
these soulless and clueless corporate people are having a really bad time and I’m all for it.

(I feel bad for all the people who are going to lose their jobs tho)

this was a good call anyway... michele couldnt change his ways anymore and cannot innovate his world. It would have been more difficult to restart everything later if they kept him longer. Even in Valentino, we saw how heavy his signature is and he would only be worth keeping at a house that has a bit more similar sensibilities/heritage as him.

 

[PDFSD]

Gucci has become so bloated it has no choice now but to become the Italian Coach to survive. I remember just 2-3 years ago there were line ups for Gucci now the store near me is a fraction of that or empty. The only people buying their sh!t are ghetto queens and drug dealers.

ghetto queens and drug dealers Omg its 20024 we still need to make a point with these terms ?........totally unnecessary and also not true for simple facts

Gucci's sales in the first half of 2024 were down in all regions except Japan, which saw a 12% increase in sales due to more tourists:

• North America: 18% drop (where most drug dealer and ghetto queens are i guess )
• Western Europe: 15% decline (some drug dealers live yes and urban queens )
• Asia-Pacific: 30% decrease (some scammers and human traffickers money laundering etc )
• Japan: 8% increase (only cute people and stylish collectors, and chinese tourist so maybe some scammers )

most facts are online easy to deepdive :-) leave the ghetto criminals alone and out of this, because drugs companies scame and poison millions of more people and they also buy gucci and hermes for their mistresses and escort lover etc etc .

 

[disco54]

He is finished for sure those are suicidal numbers for Gucci. I really could care less about semantics and yes both in the DMV and across the US, thats what you see at Gucci boutiques it is what is , if you have an issue with that, frankly I could care less.

 

[Thefrenchy]

Knowing Kering, they were probably already looking for replacement right after the first show...

 

[fenty]

Not even Daria could save this circus

 

[Creative]

I don’t like Riccardo that much but I think he might be the only one who could save this brand if he leaves the silly streetwear and the piercings aside. He could go for a sexier and more sophisticated version of himself at Gucci, adding a little bit of fashion edge to the brand, doing themed and identifiable collections… and create a buzz around the brand, creating a holistic vision for it, with his own gang, top photographers, top models… I don’t know. Maybe I’m being nostalgic.

 

[LadyJunon]

I don’t like Riccardo that much but I think he might be the only one who could save this brand if he leaves the silly streetwear and the piercings aside. He could go for a sexier and more sophisticated version of himself at Gucci, adding a little bit of fashion edge to the brand, doing themed and identifiable collections… and create a buzz around the brand, creating a holistic vision for it, with his own gang, top photographers, top models… I don’t know. Maybe I’m being nostalgic.

I never thought about Tisci for Gucci, but I imagine that it could do really well. A return to Italian sex-appeal could do very well. His style falls very much in the lines of "a consumable version of avant-garde", which will probably appeal to both press and customers. Something along the lines of his later years at Givenchy could do very well for womenswear with a more classical look with subtle street influences for menswear. His preferences of more classically beautiful models (MariaClara, Candice, Vittoria, Rianne) should resonate more with a luxury audience than Sabato's nameless waifs too.

 

[fenty]

I don’t like Riccardo that much but I think he might be the only one who could save this brand if he leaves the silly streetwear and the piercings aside. He could go for a sexier and more sophisticated version of himself at Gucci, adding a little bit of fashion edge to the brand, doing themed and identifiable collections… and create a buzz around the brand, creating a holistic vision for it, with his own gang, top photographers, top models… I don’t know. Maybe I’m being nostalgic.

ALL OF THIS!!

 

[Creative]

I don’t like Riccardo that much but I think he might be the only one who could save this brand if he leaves the silly streetwear and the piercings aside. He could go for a sexier and more sophisticated version of himself at Gucci, adding a little bit of fashion edge to the brand, doing themed and identifiable collections… and create a buzz around the brand, creating a holistic vision for it, with his own gang, top photographers, top models… I don’t know. Maybe I’m being nostalgic.

I could even imagine him mantaining the monogram but using it in a different shade of brown, like darker, or even in black… for a while. And forgetting about the green and the red.

A very grand first show, a little bit tomfordesque, with huge models on the catwalk, kind of sweaty vibe, a little bit of evening (which nobody does anymore), or “evening” for the day approach, a little bit of metal, silver, maybe leopard, stilettos, campaigns by a brand new photographer that does all the Gucci things, no influencers, bringing back the sexyness and the classic runway shows, with women walking like in the early 2000s, Gisele Bundchen opening the show…

 

[PDFSD]

He is finished for sure those are suicidal numbers for Gucci. I really could care less about semantics and yes both in the DMV and across the US, that's what you see at Gucci boutiques it is what is , if you have an issue with that, frankly I could care less.

Like i said unnecessary and not factual (that we feel something does not make it factual), not that i have a issue because we don't know each other, it's just a online discussion and exchange of thoughts.

It's a forum so semantics is part of the critical thinking and discourse or else it's just a toilet for people to dump their s... and leave it behind I think X/twitter is a good place for that.

So for sake of the argument your statement is wanting to state a point of some sort capture with a blanket name dropping of a demographic or group/stereotype.
It's just as an empty statement as stating that x band is only russians buying it or chinese etc ...so ?
In the US you see these groups in many other places & luxury brands with logo´s and flashy items, so its not unique and all over the world actually.

Then also it implies maybe that their monolite taste is below yours which upsets you or is some sort of disapproval of them buying it ? I don't understand the reason for these client group to be name dropped in what context?

i care and you care to that's why you take the time to write here :-)
XOXO

 

[NoInvite]

Tisci product has always been easy to understand for street consumers. Him and his team was very good at having a distinctive seasonal detail and placing on different products. It could actually be great for Gucci. They need to make something that people actually want in that moment.

 

[Lola701]

Riccardo is a fantastic designer when he is leaning more on the elevated, classic almost Couture side of his personal aesthetic. That’s where he shines and that’s where he is unbeatable…
However, when he taps into his streetwear, it becomes redundant and gimmicky…Verging on the annoying.

I think that he is a complete designer and he is a great merchandiser anyway. But we saw it at Burberry. His best work was when he was doing bourgeois or sexy. Ok he can do a fantastic down jacket but do we need to see it on the runway?

I wouldn’t be mad to see him at Gucci to be honest. He is capable of doing the job and he has a strong aesthetic. He could even work with Carine at Gucci.

However, he needs to be focused on one aesthetic and reserve some things for the stores.

But in reality, a brand like Gucci is more his alley than Burberry. And at least, he would break that cycle of endless tired nostalgia.

One thing about Riccardo that I love is that his style maybe informed by the past, it’s not nostalgic at all.

 

[style_expert]

Regarding Riccardo, there was an interesting tidbit in a recent NY Times article by Vanessa Friedman.
Fashion’s Fake News Epidemic

For example, there was a time when Riccardo Tisci, before he went to Burberry, was set to be Donatella Versace’s heir — only to have the entire deal fall apart at the last minute over whose name went on the label.

I'm afraid Riccardo is past his creative prime. His Burberry move was rather unfortunate but at this point it's not like Gucci could be any worse. However, I can not imagine Gucci hasn't approached Tisci before Sabato already? He has been a free agent for a while now.

 

[tourbillions]

i was just thinking about this.. looking back at his collections for givenchy... They could be under gucci at this time and he would be ahead of most designers easily. Im not sure if he really wants back in fashion, he seem to be enjoying life.

hopefully the brief for burberry was to do streetwear/luxe/outerwear so he made those because the luxe part of his burberry was amazing.

i dont see what was unfortunate about his burberry. They sold and still selling but was not given enough time to warm up to the customers to go bigger. Its the only burberry i see in the streets if i ever do see burberry at all. The collections themselves were a bit too big and had too much looks but definitely a lot of good fashion.

 

[Lola701]

Yeah I don’t think we should view things in terms of « creative prime » anymore. We should view things in terms of challenge, aesthetic and capacity to lead.

That’s why it’s so important for a brand to have strong codes, staples that are there forever and that makes the whole thing interesting.

I don’t think Chanel by Karl would have been that great if Chanel wasn’t that restrictive in a way. Yes, ultimately, Karl made it his own, totally changed it to what it was (even down to his color palette which in the 2010’s was restricted to black, white, navy and baby colors) but there was a frame.

I think that Gucci has to be totally rethinked.

For me, when you are a talent like Riccardo, there’s nothing you can’t do. But you have to be surrounded by the right team and have the best vision.

And in terms of commercial HF, he can do it. His Givenchy was for the most part black and white and Women loved it.

I think the accessories line, the luggages, everything needs to be redone for this brand.

Tbh, you couldn’t do worse than Ancora now.

 

[Creative]

As I said, I’m not a fan of Tisci (even if I like some of the things he did), but I do think we should not be too harsh on how his Burberry performed. It must be the most difficult house to work for. It’s cursed after CB.

I think that if he goes for the elevated, sexy, expensive side it could be a huge success. I can imagen metallic jackies with engraved GG, fumé eyes, sexy stilettos… I think he’s the only one who can save the brand because, like it or not, he is one of the few designers who has a holistic approach and a very intimate world of “affiliations”.

Also, I think considering how much of a diva she is and how much she enjoys money and power, I am sure he would accept. And to feel relevant again must be cool. At the end, he was big at Givenchy, but Gucci is another whole level.

 

[yslforever]

I am 90% sure Riccardo Tisci have been asked and declined. But ofc that was 20 months ago so now ?

 

[tourbillions]

maybe tiscis priority is chanel? he recently directed a photoshoot with chanel as the front cover. it was screaming "hire me".

Anyway the chanel couture clients would go crazy with his couture offerings.

 

[avonlea002]

maybe tiscis priority is chanel? he recently directed a photoshoot with chanel as the front cover. it was screaming "hire me".

which one?

 

[tourbillions]

which one?

its on his instagram