jeanclaude
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- Feb 12, 2012
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That´s the big mistake here. No CEO nor marketing campaigns are going to revive a brand. The only way of reviving a brand is through a designer able to do it. If the final product (clothes and accessories) is not desirable, there is nothing it can be done.I'm not saying anything and I have no "opinion" on this. It's just a marketing plan that may or might not work.
Gucci needs their core client back and they will get him back sooner or later, with or without Di Sarno.
Fashion is all about clever or not so clever marketing moves & communication strategies. It's not about clothes or designers.
Kering do not want to see that the big problem is Sabato. They insist on keeping him, while changing everyone around him...but the problem is Ancora guy, as he is unfit to revive Gucci.
Remember that Gucci was revamped from the ashes by a designer called Tom Ford, not by a new CEO nor a miraculous marketing campaign. How Tom managed to do it?? By creating desirable products (and for that you need talent, not marketing strategies) .