Sabato De Sarno - Designer, Creative Director of Gucci

[FashionPower]

We are fully into Cruise, close to Spring Summer drops in stores and we can definitely say that also the Sabato Fall Winter collection is a commercial flop. The Spring Summer collection was a no brainer due to the level of blandness and basicness, but I am surprised the also the winter collection flopped hard too cause it was a huge Improvement in terms of design and aesthetic, especially for the accessories proposals. But apparently the vision was too weak to make someone want to buy the crystal pumps, the horsebit cuissards or the GG Milano bags.
I am expecting the Cruise collection Will be a flop too with the Spring Summer 2025 showing weak signs of commercial success, based on how well was received.

 

[FashionPower]

NEW FLOP ALERT!
NEW FLOP ALERT!
New gift campaign, third chapter with...GUESS WHO? Solange and Tina Knowles! Can you name someone more random to become the face of one of the most important and renown brand in the world? What's next, Jeffree Star for Saint Laurent under Cedric Charbit?
Maybe Zanola is a Beyonce fan, so they picked up the second choice due to budget constraints...who on earth is interested in Solange and her mother? NO ONE. Tina's botoxed frozen face definitely fits the Sabato aesthetic, elevated Zara...am I right?

PLEASE LET THIS NIGHTMARE END ASAP!!!

 

[jeanclaude]

I would love to see Sabato and Solange alone in an elevator...