Sabato De Sarno - Designer, Creative Director of Gucci

[FashionPower]

We are fully into Cruise, close to Spring Summer drops in stores and we can definitely say that also the Sabato Fall Winter collection is a commercial flop. The Spring Summer collection was a no brainer due to the level of blandness and basicness, but I am surprised the also the winter collection flopped hard too cause it was a huge Improvement in terms of design and aesthetic, especially for the accessories proposals. But apparently the vision was too weak to make someone want to buy the crystal pumps, the horsebit cuissards or the GG Milano bags.
I am expecting the Cruise collection Will be a flop too with the Spring Summer 2025 showing weak signs of commercial success, based on how well was received.