Sabato De Sarno - Designer, Creative Director of Gucci

[plentyofhorns]

Well, I guess the board got their wish and Gucci is now in the “right direction” I wonder how they’re liking the numbers.

I passed by some of the stores during the weekend and staff told me the design team’s monogram pieces have been selling more and the Ancora stuff look too plain and priced too high usually get shipped off.

Also mentioned Chinese New Year customers were looking for the old “Kingsnake” or bright red clothes but Gucci got rid of them and used a generic small pink and blue snake on grey and navy clothes instead. The snake rings in their jewelry line are also gone. Kingsnake is owned by Gucci and not Alessandro. Missed opportunity if you asked me.

Nothing else to do but laugh at the board. They really thought people were going to gucci for “quiet luxury”?? It’s always been a gaudy, over the top, tasteless brand, why would we suddenly want dour coats from them? the snake part is the cherry on top. They truly don’t understand their customers

 

[PDFSD]

Do share! lol

you can start here :

the son married her Allegra Tirotti Romanoff........ they also own restaurant dalla gioconda that did catering / xmas supplier for gucci as well lol (conflict of interest what is that lol )

@allegratirottiromanoff
@dallagioconda

see what free gucci pr dresses for your friends to wear at your wedding looks like.

 

[Xone]

you can start here :

the son married her Allegra Tirotti Romanoff........ they also own restaurant dalla gioconda that did catering / xmas supplier for gucci as well lol (conflict of interest what is that lol )

@allegratirottiromanoff
@dallagioconda

see what free gucci pr dresses for your friends to wear at your wedding looks like.

I saw that hahaha...and that guy of the last post is part of the family too?

Basically basic italian rich people....i can't imagine how lovely they are lol...hahaha

 

[proseccotabis]

because that is his taste level .... his family live is on ig you can understand the level of taste :-)

Ah yes… I forgot stefano is his son. A part or the cool Milanese crowd now, isn’t he…

 

[proseccotabis]

He is part owner of the brand. Which is not a stupid decision…

Absolutely, but I was referring more to the, eh, how the brand is perceived

 

[Lola701]

Absolutely, but I was referring more to the, eh, how the brand is perceived

I think him getting involved, working with Carine and things like that can help them.
The issue will be how big they will want the brand to be because it’s not the most creative brand.

 

[fashionsavvvvvy]

Saw Sabato posted this and genuinely thought this was official campaign video. Thank God its just some random influencers video. But i laughed so hard when i see the word “DON’T THINK” on the thumbnail

 

[Frederic01]

LMAO


GUCCI

 

[NoInvite]

I love this diva!

 

[PDFSD]

LMAO


GUCCI

he is speaking in codes now lol

 

[Xone]

WWD on Instagram: "The couture season is in full swing in Paris, but Milan has already moved on and is looking ahead to what promises to be a packed fashion week next month. While the official schedule is still under wraps — a draft might be released this week while the Italian fashion chamber’s press conference is slated for Feb. 5 — @gucci has already secured its prime slot, as WWD has learned that it will be the fashion week’s opener. The Florentine house will stage its runway show on Feb. 25 at 3 p.m. CET in a still-undisclosed location. Read more at WWD.com — #linkinbio Report: @sandrasalibian"

 

[Frederic01]

^^^


WWD

 

[FashionPower]

So they are back to the Frida's schedule, when Gucci was the first A tier show of Milan Fashion Week

 

[FashionPower]

He was the Fashion Director at Valentino for the past few years, worked previously at Dolce & Gabbana and Prada.

As I expected, they went with a "safe" choice. Someone who has a good resume and experience, knows to run a studio, but no name recognition. I can't say much about his aesthetic (he doesn't have an Instagram, which is shocking nowadays), but I suspect he won't do an extreme makeover on Gucci's image. Should be in the same veins as Vaccarello at Saint Laurent and Blazy at Bottega.

I accidentally opened the first page of this thread and stumbled across this comment...well this aged quite badly ahah (no shade to the commenter though).
Gucci went from influential A tier brand under Alessandro to C list brand in the span of 1 collection and 1 ad campaign under Sabato.
Long story short: no one wants an intellectual elevated version of Zara clothing at Louis Vuitton prices with no distinctive point of view and no narrative.
Who's the Gucci customer spending on Sabato's offerings?

 

[Xone]

I accidentally opened the first page of this thread and stumbled across this comment...well this aged quite badly ahah (no shade to the commenter though).
Gucci went from influential A tier brand under Alessandro to C list brand in the span of 1 collection and 1 ad campaign under Sabato.
Long story short: no one wants an intellectual elevated version of Zara clothing at Louis Vuitton prices with no distinctive point of view and no narrative.
Who's the Gucci customer spending on Sabato's offerings?

They spend on the commercial lines or prodcuts from AM era lol.....the only thing i saw here repeatedly are the rosso ancora slingback shoes but not so much either...

 

[proseccotabis]

They spend on the commercial lines or prodcuts from AM era lol.....the only thing i saw here repeatedly are the rosso ancora slingback shoes but not so much either...

Where did this obsession with rosso + ancora come from, by the way? Why does ancora boy have such a fascinating fixation on them I can’t comprehend

 

[proseccotabis]

he is speaking in codes now lol

Omg
Maybe it is for us in this thread HAHAHA

 

[Xone]

Where did this obsession with rosso + ancora come from, by the way? Why does ancora boy have such a fascinating fixation on them I can’t comprehend

Who knows? hahaha i think he wanted to install that color as his contribution...other color he uses is that green (or green lemon)....anyway... remember he doesn't like storytelling so hahahaa

 

[FashionPower]

Where did this obsession with rosso + ancora come from, by the way? Why does ancora boy have such a fascinating fixation on them I can’t comprehend

That was Gucci's executive director Alessio Vanetti's idea (another gay basic drama queen...who then got beef with other top management and Cantino and left the company).
He came up with the idea of Pink PP with Pierpaolo Piccioli while he was at Valentino and after realizing how a smash hit releasing a signature color was both in terms of sales and narrative / point of view he decided to replicate that stunt at Gucci too...simple as that. Since Pink PP became a staple for the brand and generated huge PR / sales buzz, he tried with a different color in a different brand, but the stunt was not that successful after all. Rosso Ancora is a much more wearable and luxurious looking color than Pink PP, however the designs from Sabato have been so poor (Zara like) that it did not manage to make an impact. PPP had couture looking dresses and gowns in Pink PP, Sabato had A line lacquered coats...no one buys Rosso Ancora apart from Jackies and Signoria slingbacks.
It's fun but depressing at the same time thinking that people with little fashion knowledge and gen Z associate Valentino more with Pink PP rather than Rosso Valentino.
Among the Gucci top management who contributed to the brand huge flop, apart from Sabato, Vanetti and Benjamin Cercio were definitely the worst: the former did not push Sabato enough in terms of design and image point of view and insisted on portraying this image of elevated Zara with much intellectualism and elitism with little (close to zero) substance, the latter basically did nothing during his tenure (apart from getting his yearly 6 figures check... no relevant celebs endorsements, constant kiddos beef with Zanola.
Gucci's flop history should be taught in business schools actually.

 

[Xone]

who then got beef with other top management and Cantino and left the company).

constant kiddos beef with Zanola.

Please share....why they were fighting for?