Simone Rocha x H&M

[lucy92]

thetimes.co.uk

 

[Xone]

The collection is good i think, but working with H&M on some projects in the past, they only care about mass-selling so it’s a surprise for me this choice. I thought they learn from the Erdem collection that didn’t sell good compared to other collaborations. Simone Rocha may not be the same type of brand as Moschino or Balmain but i think the expectations are high too.

i saw on ig that they make a magazine about this collaboration, but don’t remember the account, looks nice with lots of pictures of fittings, etc

 

[dsamg]

Photos at these links that aren't in this thread Simone Rocha x H&M Collection: All the Photos from the Lookbook – WWD
All The Looks From Simone Rocha’s Delectable H&M Collection

The collection is good i think, but working with H&M on some projects in the past, they only care about mass-selling so it’s a surprise for me this choice. I thought they learn from the Erdem collection that didn’t sell good compared to other collaborations. Simone Rocha may not be the same type of brand as Moschino or Balmain but i think the expectations are high too.

i saw on ig that they make a magazine about this collaboration, but don’t remember the account, looks nice with lots of pictures of fittings, etc

I think it would be difficult to get anyone to sign on to do a collection at the moment as it is set up for failure. A big portion of the world has no idea when we will be going out somewhere we can wear something nice again.

 

[Xone]

Photos at these links that aren't in this thread Simone Rocha x H&M Collection: All the Photos from the Lookbook – WWD
All The Looks From Simone Rocha’s Delectable H&M Collection



I think it would be difficult to get anyone to sign on to do a collection at the moment as it is set up for failure. A big portion of the world has no idea when we will be going out somewhere we can wear something nice again.

Exactly there is no point on doing this now, just because last year was chaotic...it is a bit disconnected tbh. They need to put it on hold and focus on collaborations with smaller brands that sells more lifestyle than fashion. Even if u want to dress nicer to be at home, that collection it is for BC (before Covid).

 

[Yohji]

Exactly there is no point on doing this now, just because last year was chaotic...it is a bit disconnected tbh. They need to put it on hold and focus on collaborations with smaller brands that sells more lifestyle than fashion. Even if u want to dress nicer to be at home, that collection it is for BC (before Covid).

You know you're probably right but for me at least it means there's something to look forward to!

 

[Benn98]

Oh wow, the kids line is SO adorable.

I do think the menswear is sort of in the smart-casual category but you can still get away with wearing it every day if you break the full looks up. It's stunning, I like all of it which is rare for an H&M collab. The white aran looks great, especially with the pearl detailing.

I probably like the womenswear the most because it's such a great example of making her signature more accessible. Also it's just gorgeous! It's a pity this collab had to happen now because I also sense that it won't sell well.

 

[mistress_f]

I probably like the womenswear the most because it's such a great example of making her signature more accessible. Also it's just gorgeous! It's a pity this collab had to happen now because I also sense that it won't sell well.

Yeah, as a long time fan of hers, in another time i would've probably bulked-bought the entire womens collection, but now? Where and when am i realistically gonna wear this? I'll probably buy a couple pieces but it doesn't feel like the time to splurge like this on clothes i might or not wear ever

 

[lucy92]

If serious fashion fans won't buy it flippers will. This will sell out just like H&M's two previous designer collaborations over the last 8 months.

 

[dsamg]

If serious fashion fans won't buy it flippers will. This will sell out just like H&M's two previous designer collaborations over the last 8 months.

Hope so for their sake. Their results a couple of weeks ago were a shocker compared to market expectations and share price has suffered. If they can't do something soon to bring back their dividend and make the market happy they will have to start closing even more stores.

 

[Benn98]

Vogue España March 2021

Vogue Espía: Personal y Trasferible

Photographer: Santi de Hita
Stylist: Marta Bajo
Hair: Manu Fernandez
Makeup: Jose Belmonte
Cast: Elena Cambón





Vogue España Digital Edition

 

[mistress_f]

Took a look at the prices and uhm... they're not really hm friendly lol. Shoes are 250, dresses and trench are 179, even the random accessories are expensive (an ugly backpack 99 euros). I can get the real deal off yoox at not much higher prices... what is this? Like there's a lot of stuff i like but realistically won't get to wear for a long time I'm definitely not gonna impulse-buy just for the sake of it with these price tags - especially since it being online only it'll be very hard to tell how this stuff fits. A mess.

 

[lucy92]

Like there's a lot of stuff i like but realistically won't get to wear for a long time I'm definitely not gonna impulse-buy just for the sake of it with these price tags - especially since it being online only it'll be very hard to tell how this stuff fits. A mess.

And you'll only have 14 days to return it to the warehouse - you cannot return it in store at least in the US. The items likely won't be dispatched quickly either - for the Guiliva Heritage collection for H&M/and Vampire's Wife for H&M my orders took over 14 days to be dispatched each.
Not being able to try items on must be an additional hurdle for plus size shoppers as well as well as a source of frustration.
If it's online only then I think it might be a sign that the collection runs true to size. Processing returns is costly.
By not allowing returns in store they are encouraging flippers in my view. It may not even be lawful in some countries. And it's not consumer friendly - shoppers will have to wait weeks to be refunded especially due to covid.

 

[mistress_f]

If it's online only then I think it might be a sign that the collection runs true to size. Processing returns is costly.
By not allowing returns in store they are encouraging flippers in my view. It may not even be lawful in some countries. And it's not consumer friendly - shoppers will have to wait weeks to be refunded especially due to covid.

The vampire wife's release online here was such a mess i had to go out and buy the two things i wanted in store (luckily no one cared about it here so i found what i wanted with no problem). Some items from that collections never even went on sale here - they just said 'coming soon' until the collection disappeared from the site, others were immediately sold out (while i saw some things during winter sales still in stores lol) so my expectations to get the 1 thing i decided i want to really buy are close to none, but it's overall entirely upsetting. And yeah they might be true to size but those dresses are so peculiar i'll probably end up hating how they look on and will have to return them anyway, not sure if this is all worth the hassle.

 

[THD96]

2/3 of the collection is sold out 15 minutes after it went online. It's would out before I have the chance to select the size. They only have tie, socks and basic sweaters left. Pieces that too basic that I don't want to pay for that price for H&M.

I'm actually surprise because Simone is not really a "hype" designer. I thought it's gonna be another Vampire Wife or Pringle of Scotland collab because those pieces still available for weeks after the release day.

 

[mistress_f]

I managed to get the 1 thing i wanted (that i doubt i'll like irl and will probably send back) but most of it is sold out here. The menswear is still all available though, except the tartan pants.

 

[Yohji]

I managed to get a pearl shirt and had the pearl-knit jumper in the basket but it vanished! I think the items sold out because people put them on eBay for a higher price.

I remember the same thing happened with Erdem x H&M and they added more stock later on in the day... don't know if that will happen again this time.

 

[lucy92]

2/3 of the collection is sold out 15 minutes after it went online. It's would out before I have the chance to select the size. They only have tie, socks and basic sweaters left. Pieces that too basic that I don't want to pay for that price for H&M.

I'm actually surprise because Simone is not really a "hype" designer. I thought it's gonna be another Vampire Wife or Pringle of Scotland collab because those pieces still available for weeks after the release day.

The pringle of scotland stuff was all really cheaply made recycled acrylic blend items and if you look at the press release didn't even use a lot of Pringle intellectual property if any (patterns etc). It was mostly "designed" by H&M. Same with H&M's "collaboration" with Kangol.

Rocha's items are more costly to produce - therfore H&M doesn't want to sell many. It's just for hype and advertising and to get H&M's name out there.

Look at H&M's financial presentations on their website. Their bread and butter is the cheap stuff. That's what they make money on.

 

[educo]

I ended up buying the cream cloche dress and the earrings. I couldn't justify purchasing anything else.

 

[dsamg]

The pringle of scotland stuff was all really cheaply made recycled acrylic blend items and if you look at the press release didn't even use a lot of Pringle intellectual property if any (patterns etc). It was mostly "designed" by H&M. Same with H&M's "collaboration" with Kangol.

Rocha's items are more costly to produce - therfore H&M doesn't want to sell many. It's just for hype and advertising and to get H&M's name out there.

Look at H&M's financial presentations on their website. Their bread and butter is the cheap stuff. That's what they make money on.

Yep, 100%. I'm an equity research analyst covering the retail sector and can confirm.

 

[lucy92]

Yep, 100%. I'm an equity research analyst covering the retail sector and can confirm.

LOL, i also like how in every single financial presentation they have to caveat with every mention of a collaboration that the launches will not result in increased sales or affect their bottom line in any way. Read = these items are produced in such small quantities that the effect is negligible.

And shoppers should be aware that not all items in the ads are even available in the first place.The black oversized a line coat with the pearls was never even made available for sale in the US despite being in the ads.

I managed to purchase the white cable knit sweater and got a confirmation email. I have no idea if the item will actually be dispatched. I give it a 50/50 chance that the order will be cancelled.