^She's with John Casablanca. I personally think they are a scam. I've never heard of an agency wanting the model to dress themselves for a test shoot but she wants to do it anyway. I assume they mean something that looks high fashion but that could be several things and personality is your own personal style? That's why I'm asking. It really doesn't make sense to me.
You are correct that they are not a real agency.
It's not a scam, exactly ... but it's not real modeling either. It's more or less a "charm school" where girls can learn to walk and talk and be more feminine. It's a waste of money for any girl who has serious potential as a model. The money needs to be spent on building a real portfolio after they are signed by an agency.
It doesn't matter what she wears, actually ... since it won't be used by an agency anyway. It won't matter too much ... just have her wear things that make her look good, but still like herself. Dont get too contrived and don't accessorize much ... it distracts from her ... not good in a portfolio.
All of these are misnomers ... they don't really mean anything. High fashion (a total misnomer ... high fashion /haute couture means one of a kind such as a designer like Galliano would put in his runway show) probably means "editorial" ... which usually, but not always, means edgy and looking like it might be designed for a high end fashion show or something. That could be something very simple like a dress with a newer profile and killer heels or slim pants and a halter ... or could mean a fancy ball gown. . Elegant can mean anything, too ... even a classy suit ... but most likly they mean very dressy, like a gown or cocktail attire. And "personality" probably means something that shows off her own personality ... maybe a "girl next door" look ... which can be jeans and a big smile or a summery dress or black leather over skin ... depending on her personality. See what I mean? None of this is really a description of what to wear.
A test shoot ... the very first one ... is usually styled by the model and the photographer .... but as she gains some experience, the agency might send her out to shoot with a better photographer, that has a stylist on his team. She would start with basics and the agent would direct her what sort of thing to bring to the shoot. Probably they would instruct her to wear something simple, easy and that show's off her body like jeans and a white tank, maybe a dress or skirt so show off her legs and then a few other things that are neither "elegant" nor "high fashion" ... but suited to the look that the agent thought was marketable to their clients. And that could be anything ... but it's unlikely they would start with anything complicated for a new face.
