fashionweekdaily reports some news about luella's line
http://www.fashionweekdaily.com/scene/fullstory.sps?iNewsid=269492&itype=8488
Daily Spy!
Luella's top-secret Target line
Tuesday, November 08, 2005
(NEW YORK) You’d think it was a matter of national security. Last week’s launch of
Luella Bartley’s new line for Target was so hush-hush, most editors weren’t even ushered past the red plastic gates.
Here’s a roundup of the mysterious line, as told to
The Daily by our super-hot spy:
The Party
“The whole thing was laid out like a miniature airport. When you came in, they gave you a Baggage Claim ticket, and that let you pick up a Luella tote bag with red cherry print; inside it was a red leather coffee cup for travel.
At the bars, the guys wore captain’s hats like they were pilots, and when it was time for the runway show, it came out of a huge TWA world map. It was a really good show.
There wasn’t a lot of press there, it was a lot of Target businesspeople and all the Germans like
Yanna K, the stylist,
the Rogan kids,
As Four…it was kind of weird. But also, it was a really long event, 6-10pm with four shows! It was never full because they kept moving people through, so there could have been lots of editors at the other sessions…”
The Clothes
“My favorites were citrus-colored skintight jeans, like stovepipe jeans, and they had Luella heart embroidered pockets on the back, really cute. Bright Hello Kitty-colored fitted polo shirts with the little Luella crest on the breast, black and white striped denim jackets with denim skirt, but it’s a really thick hand-painted stripe, and the skirt was mini.
There were amazing high-waisted little bubble skirts, really crazy, they sit right on the waist and they’re like only 13 inches, very small, bright colors and a really wide waist band with belt loops shaped with little arrows, gathered around the waist and puffed out. It was very YSL from
Stefano Pilati’s first collection.
I also liked the little checked short-sleeve puff blouses with big bow collars; you tie them to make a bow at the neck, they were sweet. A leather jacket for $120 was the most expensive piece, and the cheapest piece is like $16…I don’t know what it was, maybe those little polos.
As for accessories, she did little tote bags with cherries on them, and little pencil case bags with cherries or apples. I know she uses apples a lot, but she was really into cherries this time.
But the thing most like her runway collection were these amazing black and white striped sequined tank tops, like fully sequined in thick stripes, just like from her last collection when she did a dress like that for the runway.
Oh, and there were two prom dresses, little taffeta side-ruched prom dresses with a side bow across the bust.
It was a really short collection, maybe 10 looks, but I loved it.”
You will too, when you
finally see it!
FARAN KRENTCIL
Luella, and I cannot wait for the Target collection! YAY!
