The Business of Magazines

I didn't know that POP is already 20 years old very intersting :rofl:

The 20th Anniversary Issue in this case means the 20th issue of POP. It says so on the actual cover of the magazine.

Get it?
 
mmm so the name of the new Katie Grand mag is LOVE...how boring:ninja:.

But the question is who will be in charge of POP, and which new team would be hired?
 
Conde Nast cutting budget, staff, across the board

Conde Nast cuts 5% across the board, layoffs possible, "Men's Vogue" in danger.

http://www.observer.com/2008/media/...cent-all-magazine-staffs-future-mens-vogue-do

The Observer has learned that all Condé Nast publishers and editors have been told they have to cut their staffs by five percent and their budgets by five percent within weeks, according to five Conde Nast sources.

It will affect every title, including the company's most successful: The New Yorker, Vanity Fair, Wired, Glamour, and down the line.
The plan is not just a five percent overall spending reduction but rather two distinct five-percent cuts for each title, guaranteeing that titles cannot meet the goal without cutting staff.

First, each book will have to cut five percent of its payroll. They can do this through laying off staff or eliminating open and unfilled positions or a combination of the two.

Second, each book will have to cut five percent from its non-payroll budget lines: travel and expenses, meals, freelancers, etc.
 
^ She would be in charge of LOVE and it's the same team behind POP :flower:

That's not what he asked.

cesarcmma... Bauer hasn't announced who the new team behind POP will be yet. I have my doubts that POP will even continue to exist. Only time will tell.
 
That's not what he asked.

cesarcmma... Bauer hasn't announced who the new team behind POP will be yet. I have my doubts that POP will even continue to exist. Only time will tell.

Sorry :ninja:, I think I misread POP as LOVE, lol

Well, POP will be relaunched in Autumn 2009 :flower:
 
Condé Nast Cans ‘Fashion Rocks’


Condé Nast has decided not to produce Fashion Rocks next year — both the annual supplement to sixteen Condé Nast titles and accompanying variety show at Radio City Music Hall will go "on hiatus for 2009," Condé Nast president Richard Beckman said in a statement. Beckman cited "toughness in the ad market" as the reason for the cutbacks. We're sad to see the show go, because that was one killer red carpet: the most recent Fashion Rocks show (back in the halcyon days of September) included Beyoncé, Justin Timberlake, Lil Wayne, Rihanna, and Mariah Carey. But even though we found the last issue underwhelming and thought it made Justin Timberlake look like a catering waiter, it served an important purpose: Come 2009, how will we remember that fashion and music represent a crossroads in culture from which the great state of "rocking" is born?

The cancellation of Fashion Rocks comes on the heels of major downsizing at Men's Vogue. Editor Jay Fielden and his assistant were reportedly the only staff retained, according to WWD. Vogue will absorb the title, which has been cut down to two issues a year as a supplement to Vogue. So, this could mean that although Vogue subscribers won't get Fashion Rocks, they'll get hottie-filled Mogue in a plastic bag twice a year. Joy!

Anna Wintour's probably not very happy right now that her titles have been slashed. On the bright side, maybe she can turn the vacated office space into her giant personal powder room.
thecut
 
Source | WWD

Tough Times Hit Magazine Industry

by Amy Wicks and Irin Carmon

Sweeping job cuts and budget reductions across the magazine industry this week — even in high-end glossies that aren’t used to austerity — have led to worries that no one is immune from the aftershocks of the economy’s crisis.

Having ridden the wave of the luxury boom, or hoped to get a piece of it, many magazines now are finding themselves squeezed by shrinking advertising revenue, in addition to the afflictions that have already beset the newspaper industry, including high production costs and competition for attention spans from the cash-draining Internet.

The belief that the high-end customer would be recession-proof had kept many magazines decently equipped with ad pages even when the overall economic picture dimmed. But with the tremendous wealth of the financial sector drying up, retail sales stagnating, aspirational consumers slamming their wallets shut and many major brands trimming ad budgets — or holding off on committing any spending — publishers seem to be preparing for the worst.

The luxury-oriented titles join the rest of media, traditional and digital alike, in worrying about the future. According to the Publishers’ Information Bureau, magazine advertising revenue declined 5 percent in the first three quarters of the year, to $18.4 billion, and the third quarter itself saw a decline of 8.8 percent. The biggest drop was in automotive, a long-troubled category, but there were also single-digit drops in page numbers from apparel and accessories and from retail.

On Thursday, Condé Nast Publications Inc., which has so far been relatively insulated by its private ownership and stable of affluent-aimed titles (and which also owns WWD), said it would absorb Men’s Vogue into parent magazine Vogue, retaining only editor in chief Jay Fielden (and reportedly his assistant) to edit a biannual supplement.

Portfolio, the ambitious business magazine the company launched in 2006, laid off nearly all of its Web staff as well as several magazine editors and writers, and reduced the magazine’s frequency to 10 times a year. Managing editor Jacob Lewis was said to be going from office to office at the title on Thursday to inform those editors and writers who were being let go, with at least nine being laid off as of Thursday afternoon.

The company is also expected to make budget cuts of 5 percent across its titles, which could include reductions by attrition or layoffs. Advertising Age reported Condé Nast will suspend its Fashion Rocks and Movies Rock concerts and supplements next year.

Publishing director David Carey said Portfolio’s moves were responding to an economic picture decidedly different from the one in 2006, when the magazine launched. The goal, he said, is “a realistic infrastructure, and to not just carry forward all of our 2006 plans as if the world never changed.”

That was also the year that 02138, Radar and Culture & Travel launched, with their own respective fanfares and bids for the wealthy reader. All three of those titles were closed this week.

Every publisher is dissecting its cost structure and stable of titles, from Hearst Magazines to Hachette Filipacchi Media and Time Inc. to Rodale. And in recent days, American Express Publishing, whose titles include Food & Wine, Travel + Leisure and Departures, said it would cut 22 jobs, or 5 percent of its workforce. Hearst quietly began going “floor by floor” to cut costs, notably at the upscale Harper’s Bazaar and Town & Country.

Time Inc. also this week revealed a major restructuring that would claim approximately 600 jobs, which was a general response to the grim economic picture and only the latest in a series responding to the pressure of being part of a public company. “I don’t care if this isn’t technically a recession yet — it is for us,” Time Inc. chief executive officer Ann Moore said, adding that she has never seen so many of the company’s ad clients in trouble at the same time. And, while she noted that the magazines are profitable and the company’s digital transformation has exceeded their expectations, she said it was time for Time Inc. to “tie down.”

McGraw-Hill Cos., publishers of BusinessWeek, revealed this week that the company reduced its workforce by 270 jobs during the third quarter. Wenner Media LLC laid off approximately half a dozen staffers this week, and Meredith Corp. saw its endemic advertising decline by more than 25 percent during the first quarter, in categories including food and beverages, prescription and nonprescription drugs and home.

Publishers say they are having trouble getting firm, longer-term commitments from advertisers who are having to make quick and strategic decisions.

And even digital companies aren’t immune. Yahoo has revealed plans to cut jobs, and magazine publishers have come to realize that it will be a long road until Web advertising can generate anywhere near the revenues of print publications while requiring substantial investments.

Wenda Harris Millard, co-chief executive officer of Martha Stewart Living Omnimedia, which this week reported an 18 percent decline in publishing ad revenue for the third quarter, said in an earnings call this week that advertisers are practicing a “just-in-time buying practice,” and many advertisers haven’t finished budgeting through the end of the year.

Signs are that things aren’t going to get better for quite some time as the economic meltdown moves around the globe and into every business sector. Earlier this month, ZenithOptimedia reduced its forecast for growth in global ad spending this year to 4.3 percent from 6.6 percent, and for next year, the company dropped its forecast to 4 percent from 6 percent. “The bank failures will have a fairly small direct effect on ad expenditure — since financial advertising contributes only about 4 percent of global ad expenditure — but fears for the future will cause consumers to cut their spending, while companies carefully inspect their budgets to find cost savings,” the report said. ZenithOptimedia’s new study also noted that, since its last forecast in June, some Western advertisers have cut back campaigns planned for later this year and postponed setting budgets for next year.

On the ad agency side, WPP Group said Wednesday that it predicts a tough year for 2009, and Michael Roth, ceo of Interpublic Group, noted that the economic crisis has begun to weigh on marketers’ planning for the fourth quarter and next year. “This makes the prospects of a slowdown in client spend more of a risk,” he said.
 
OMG if even the big American publishers are cutting costs, I wonder what will happen to smaller (European) publications...
 
source | nytimes

Men’s Vogue will all but disappear as a separate operation. It will be folded into Vogue and will be published twice a year instead of 10 times, the company said. Employees said they were told Thursday that most of the magazine’s staff would be laid off.
 
I wonder what happens at Katie Grand's LOVE, since there have been major cost-cutting measures imposed by Conde Nast recently...
 
^Oh good point, I didn't even think of that.
 
Source | Print Fetish

Where has all the fierceness gone?

For some ridiculous reason, Ms.Keough and I kept missing the Kate Moss covered relaunch of Interview. All the hype seemed to cause the magazine to disappear from every magazine stand we frequent in Manhattan and Brooklyn. I was feeling anxiety over not finding it because for the last summer the takeover of Baron and O'Brien had made me feel hope. Hope that the very first magazine I ever became obsessed with would return to greatness, hope that a commercially viable American magazine could actually be interesting.

Ms. Pace, my 9th grade English teacher, looked like a 1950's pin-up. She had big red hair, bright red lipstick and usually wore a sleeveless breast popping blouse, over sized fake pearls, skin tight capri pants and 4 or perhaps 10 inch heels. I remember her rushing into class late, wearing horn-rimmed sunglasses and maybe dropping her papers, bending down to gather them while asking the class if we remembered to write in our journals the night before. Ms. Pace was the kind of teacher who wanted her students to figure out things for themselves. She always asked questions and never gave any facts. In the back of the classroom was a box filled with years and years of Interview. "You should totally read that, it's Andy Warhol's magazine."

I grew up reading comic books... I went hungry at school because I saved my lunch money so I could buy a stack every Saturday. Lying on the ground with my chin cradled in my hands I took in the smell of the paper, of giants striding over me-big ideas on cheap paper. Superhero adventure comic books, despite their high-brow detractors, are not simply about escapism-they are imagination activators. These larger than life, primary colored icons invite you to fill in the space between the panels. When I first picked up an issue of Interview at 15 years old my imagination was activated in much the same way. Interview portrayed GIANTS.... Andy, the actors, the drag queens, the artists, the interesting freaks never heard about before or since... If I closed my eyes, I could look up and see them taking massive steps over me...

Interview had the super heroic power to inspire. The factory superstars were interesting people willed by themselves and Warhol into fabulousness and stardom- Interview wielded that same sort of energy. Smart, cool and creative people sitting around a table in a dark restaurant, perhaps under a red light, surrounded by smoke, tongues loosened by a cocktail. Interview made you want to be at that table. The primary difference between current entertainment magazines and the old Interview is that you were invited to sit at that table, rather than being given a display window to gawk at.

A few weeks ago I interviewed for a dull, dull design gig in midtown-an area I rarely go to. I got the job and afterward decided to walk all the way to the LES, because I enjoy checking out streets I don't usually see. It was raining, but fortunately I had an umbrella. I thought some midtown magazine stand might still have that new issue and I was excited to finally get it and wait out the rain in a cafe. The Kate issue was already gone, but I did get the October issue with James Franco. I was immediately pleased by the bold, gorgeous image of Franco (starring in the much anticipated Milk) which lacked my bane: excessive cover lines. However, once seated with coffee, I began to flip through... a sinking feeling with each new page...

Oh, yes, of course, the design and typography, GORGEOUS.... the photography, FLAWLESS. Baron knows what he's doing - and he does it better than just about anyone else, no doubt. When I see his work in commercial fashion magazines it's like he's saving some tacky person high on cash, but low on taste. They desperately need him. But as I flipped through this October issue, I kept asking myself - what the hell does this elegant, minimalist design (which looks almost identical to his work on Harper's Bazaar) have to do with Interview?

The design, as lovely as it is, has absolutely nothing to do with any sort of conceptual, editorial mission. I get the impression that the design could care less about the writing, or the readership. In Fantastic Man, for example, this kind of minimalist design directly relates to the editorial sensibility, while in the new Interview, it is simply pretty.

And lets talk about the "new" Interview's editorial sensibility... how exactly has Glenn O'Brien brought it back to it's roots as he claimed he would? It's the same old celebrity tripe we've been seeing for years. Interviews seem to be arranged by agents hyping projects - not by the staffs genuine interest or enthusiasm. There is also an interview with the absolute most irritating, least interesting, cutest NY band, MGMT. This is meant to be the moment where the magazine gives voice to new, interesting, COOL talent. The powers that be are obviously taking the likes of too many boring middle-class interns to heart. Then of course, in the back of the book, we are fed the same old tired NY "interesting" art people we've been seeing for far, far too long. I have a list of people I don't need to hear about any more, and Ryan McGinley and Elizabeth Peyton are at the top of that list.

As an artist, designer, writer and editor I want to put something of quality out into the world and stay true to my convictions while still making a living - and not just contribute to cultural pollution. I thought that Interview might begin to embody those desires. As I sat there flipping the pages, resigning my fate to the impending lackluster work I'd be creating, I wondered if there was any hope at all. Yes, its totally ridiculous, but this magazine was the catalyst to a weeks long depression.

The new Interview is a perfectly fine, well done magazine... but has nothing to add. It seems to be a very well crafted opportunity to sell fashion to young, wealthy suburban refugees who think one can BUY yourself into being an interesting person. This is just not my thing. I wish them all the luck in the world.

Seriously though... Baron or O'Brien, if you're reading this, and you want to get back in touch with that smokey restaurant table, R&S is available.

Love and Kisses - we miss you Andy.
 
^Athenaeum is my fave place to buy my mags from.
 

Users who are viewing this thread

Forum Statistics

Threads
212,581
Messages
15,189,798
Members
86,476
Latest member
cleomgui
Back
Top
monitoring_string = "058526dd2635cb6818386bfd373b82a4"
<-- Admiral -->