The Business of Magazines

[tigerrouge]

I hate the weeks when the woman does it, she throws the magazines down to the ground with an audible thump, she's obviously not one of us.

 

[nyc_art_style]

Is it true that CosmoGirl will end in December of 2008?

 

[mishahoi]

i can see this thread turning into a hob for doomsday soothsayers. Or just the facts. A lot of mags are probably going to close...

and funny about Love, as Conde Nast is cutting budget now. Was Mens Vogue`s numbers really that low? And is it comparative to that of something like Love?

 

[kimair]

Is it true that CosmoGirl will end in December of 2008?

yes, december will be their last print issue...subscribers will receive seventeen until their subscription runs out...

 

[MissMagAddict]

UK Magazine Design & Journalism Awards

Best New Design/Redesign
Marissa Bourke, Elle

“Elle’s 2008 redesign brought it bang up to date with a design which is clear, readable, colourful and above-all stylish. It successfully helped reposition the title firmly back in its heartland in the world of fashion.”

Best Designed Front Cover
Marissa Bourke, Elle

“Strong and simple in colour and structure, I liked the tension between the formality of the serif logo and the lipstick scrawl over it. It wouldn’t sell on the newsstand, but subscribers as staunch supporters of the Elle brand would identify with Sienna with bedhead hair and enjoy its whole irreverence. Both Elle and Esquire have developed a two-track front cover process whereby they publish two covers, one for the newsstand and one for subscribers. This allows the creation of less busy, more conceptual covers and Elle have made the most of this with a series of covers of which this must be one of the best. Two-colour, clean, iconic, it harks back to a simpler time when magazine covers could be this clean.”

source | pressgazette.co.uk

 

[surrealseven]

Condé tried to take a Pop

Vogue publisher Condé Nast, which poached Pop editor Katie Grand last month, tried to buy the magazine outright from its German owner Bauer. Talks ended last month after Bauer executives dragged their feet, according to industry sources, but now the next issue of Pop is unlikely to appear. Perhaps Bauer should have sold Pop while it still could.

Oh, how fickle-minded is Bauer.




guardian.co.uk

 

[tigerrouge]

Saw this snippet in the DWPub JournAlert 5th November 2008 (an email about people leaving and joining publications of any sort in any sector) for anyone in the area:

UK Grazia is producing a special edition from a perspex pod in the new Westfield shopping centre this week. Shoppers will be able to watch everything the team does, from fashion shoots to product testing.

 

[fashionken]

Saw this snippet in the DWPub JournAlert 5th November 2008 (an email about people leaving and joining publications of any sort in any sector) for anyone in the area:

UK Grazia is producing a special edition from a perspex pod in the new Westfield shopping centre this week. Shoppers will be able to watch everything the team does, from fashion shoots to product testing.

oh joy. i bet the graziaettes are just ecstatic.

 

[kasper!]

which company does v magazine belong to?conde nast?i'm wondering why steven meisel could work for this magazine(v 56)..

 

[MissMagAddict]

which company does v magazine belong to?conde nast?i'm wondering why steven meisel could work for this magazine(v 56)..

V Magazine is owned by Visionaire & according to industry sources Steven Meisel no longer has an exclusive contact with Condé Nast.

 

[MissMagAddict]

Source | Wall Street Journal

Marie Claire’s New Contributing Editor: Supermodel Christy Turlington

Hearst Corp.’s Marie Claire is about to announce that it has signed Ms. Turlington on as a contributing editor who will collaborate with the magazine’s writers on a regular column on topics such as politics, mothers around the world and her global travels for humanitarian causes. The column, which will run every two to three months, begins with the magazine’s December issue, which hits newsstands on Tuesday and features a piece on the 39-year-old model’s trip to Washington, D.C., to push for a Senate resolution on maternal health.

Joanna Coles, editor-in-chief of Marie Claire, says she believes readers will take to Ms. Turlington’s prose because she has lived a relatively regular life off the runway. Ms. Turlington, who is married to actor Ed Burns, is a mother of two young children who recently enrolled in a master’s course on public health at New York’s Columbia University. Ms. Turlington also is an ambassador for the humanitarian group CARE, which lobbies for legislation that would improve maternal health care for mothers across the globe.

“We felt that Christy broke all the stereotypes of being a model, other than the fact that she’s beautiful — she doesn’t throw telephones, she talks to people as if she’s a normal person, she’s at Columbia University,” says Ms. Coles, who noted that she got a “ton” of fan letters from readers when the magazine ran a piece in March by Ms. Turlington about mothers’ health. “People are interested in reading what she has to say.”

Moves such as signing on big-name columnists are important for magazines at this time. The industry has taken a hit as consumers have cut back on discretionary spending and companies have trimmed advertising budgets. Marie Claire, however, has fared better than many of its competitors – through November, its ad pages were down 6.36%, according to trade magazine MediaWeek. By comparison, In Style magazine’s ad pages were down 13.71% and Cosmopolitan’s were down 10.82% through their November issues, MediaWeek says.

“The last six months have been tough but we’ve held our own very well,” says Ms. Coles, who notes that the magazine’s December issue is only down a few ad pages. Her strategy going forward is to build the Marie Claire brand in several ways. The magazine will sponsor the next season of “Project Runway” and is currently filming an eight-episode reality series, “Running in Heels,” which will offer a behind-the-scenes look at putting out a fashion magazine. “We feel very confident and positive about that,” she says. “Certain characters are already rising and will probably get their own spinoffs!”

 

[hufnagel]

Nylon is folding?

We're hearing murmurs that Nylon magazine may be in peril. After checking with the magazine's PR person, we got the following response: "We are preparing an official statement as we speak. Please stay posted as our PR company will contact you with a follow up shortly." Curious and curiouser... got any inside info? Send it to tips.
http://jezebel.com/5087119/another-one-bites-the-dust

Good riddance.

 

[MissMagAddict]

Nylon is folding?

We're hearing murmurs that Nylon magazine may be in peril. After checking with the magazine's PR person, we got the following response: "We are preparing an official statement as we speak. Please stay posted as our PR company will contact you with a follow up shortly." Curious and curiouser... got any inside info? Send it to tips.
http://jezebel.com/5087119/another-one-bites-the-dust

Good riddance.

May not be true... meanwhile...

from nylon.com

NYLON LOVES YOU!

Don't panic - it's all just a dream.

Hi, this is NYLON.

Thanks for the weird rumors, but we're not folding. Not even close. Stay tuned next week for our December / January cover, including more clothes, more music, more Peaches, more gorgeousness, and a very special (and very British) cover star.

Until then, keep reading, because we totally love you.

xoxo NYLON FOREVER

This story was published on November 14, 2008.

and from Faran at Fashionista...

And now, a note from Faran...

We suspect whomever started the rumor that we're folding was someone who didn't make our It Girl list. We're not going anywhere, but thanks for freaking out about it, it's really sweet that everyone's so concerned (seriously). You can email me yourselves as proof that NYLON still exists, in fact, our ad pages are actually up!

[email protected]

Love you guys. xoxo F (NYLON digital director)

 

[tigerrouge]

These days, magazines don't fold, they rephrase it as "transferring all content online" or some other wording where failure gets dressed up as something future-forward. In three months' time, will Nylon be transferring all its content online because they want to 'save the world's trees'?

 

[MissMagAddict]

Here are few more tidbits from FWD today...

Ezra Petronio, editor in chief of Self Service, has joined Chanel as art director of its makeup and watch businesses.

Who's Designing BlackBook?
Budget cuts claim creative director
Friday, November 14, 2008

(NEW YORK) Nylon may be safe for now, but what about BlackBook? We hear the downtown style mag's highly regarded creative director, Bryan Erickson, was unceremoniously sacked on November 3 by owner Ari Horowitz, bringing the mag's editorial head count to a severely stretched six. "He isn't being replaced," says our source. "Basically, no one's designing the mag." We're no experts, but that sounds like it might become a problem.

Sasha Wilkins, executive style director of WSJ., has left the magazine.

 

[hufnagel]

We suspect whomever started the rumor that we're folding was someone who didn't make our It Girl list

For fifteen-year-olds, written by fifteen-year-olds

 

[diorelle]

These days, magazines don't fold, they rephrase it as "transferring all content online" or some other wording where failure gets dressed up as something future-forward. In three months' time, will Nylon be transferring all its content online because they want to 'save the world's trees'?

I bet! haha
The eco-friendly 15 year olds will eat it up!

 

[hufnagel]

I bet! haha
The eco-friendly 15 year olds will eat it up!

 

[model_mom]

Friday, Nov 14
Fashion Magazines Hit Hard by Economic Downturn

We're starting to get a sense of how bad a hit the mag industry has taken this year. WWD is reporting that fashion and luxury titles have borne the brunt. The industry as a whole saw a 10% decline in ad pages in the third quarter as a result of significantly reduced spending from major ad categories like "pharmaceutical, automotive, technology, and beauty." However, the numbers get even scarier where fashion is concerned:

According to publishers' estimates to be filed to PIB, fashion magazines on the whole reported double-digit drops through 2008. Conde Nast's fashion magazines carried fewer pages in December because of the company's decision to forego the marketing program Movies Rocks. Vanity Fair lost 84 pages as a result of the cancellation of the supplement...Glamour (down 12.4 percent); W (12.7 percent), Lucky (11.3), Teen Vogue (10.2) and GQ (11.5). Vogue's pages declined nearly 10 percent.

Elsewhere it looks ever bleaker. More is down 30%, Real Simple 18%, O, The Oprah Magazine lost 14 percent, and Esquire's pages declined 14 percent. However! There is still light on the horizon in the form of Elle and Men's Journal, which both reported 3 percent increases in ad pages and Women’s Health and Best Life, which also posted gains.

mediabistro.com
​

 

[tigerrouge]

Harper's Bazaar seems to be keeping steady, it doesn't appear to have lost much ground over the past year, therefore retaining the gains it made from the year before that.

It's certainly keeping its name out of the 'bad news column' at the moment, which is a change, because there was a period when people couldn't stop badmouthing the magazine. Now the rumours are all about Wintour being possibly replaced by a Russian and so on. How the wind shifts.