The Business of Magazines

[MON]

Co-Editor-in-Chief simply means, you do the job, while I bask on the privileges.

Why not just open a LOVE Men as a supplement?

Katie found the William III to her Mary II

 

[Hafyiez wafa]

Vogue Singapore Relaunch This Fall ?

https://wwd.com/business-news/media/exclusive-vogue-singapore-to-relaunch-this-fall-1203430514/

 

[MON]

I’d complain about another Vogue edition, but I can’t say no to Vogue Singapore. Well deserved edition imo.

Though, let it not be like Vogue HK

Edit: there seems to be a @voguesingapore account on Instagram. Its private like what they did to the accounts of Vogue Greece and Hong Kong before their respective launch

 

[Srdjan]

Soon Vogue will have more editions than Cosmo.

Apart from the scandal with Gigi, Vogue HK made no relevant international presence (which I believe is a Vogue value) so the history will most likely repeat itself with the Singaporean edition. In the meantime, here's a(n incomplete) list of licensed magazines which folded within the last 3-4 years only:

Bazaar Argentina
Bazaar Bulgaria
Bazaar Chile
Bazaar Poland
Cosmo Argentina
Cosmo Australia
Cosmo Brazil
Cosmo Chile
Cosmo Greece
Cosmo Latvia
Cosmo Lithuania
Cosmo Poland
Cosmo Portugal
Elle Brazil
Elle Kazakhstan
Elle Oriental/Lebanon
Elle South Africa
Glamour Italy
Glamour USA
Grazia Bosnia-Herzegovina
Grazia South Africa
InStyle Czech
InStyle UK
L'Officiel Azerbaijan
L'Officiel Kazakhstan
L’Officiel Switzerland
Marie Claire Kazakhstan
Marie Claire Romania
Marie Claire South Africa
Marie Claire UK

 

[vogue28]

What fabulous news for world of print about Vogue Singapore, despite the recent launches (i.e Vogue Hong Kong and Vogue Czechoslovakia) falling short. Never will I ever complain about the news of a new magazine coming onto the market!

 

[Miss Dalloway]

Excited about VS coming back to life, it honestly makes sense. Surprised it didn't happen sooner!

 

[blusheels]

I will never understand how Conde Nast can invest their time and money in all these 'small' Vogues. Don't get me wrong, I do love the idea of launching these but I just wonder where does the money come from?!

 

[MON]

I will never understand how Conde Nast can invest their time and money in all these 'small' Vogues. Don't get me wrong, I do love the idea of launching these but I just wonder where does the money come from?!

Condé Nast earns from these editions. I think they license the titles to these publishers thus earning more rather than spending.

 

[Bertrando3]

Soon Vogue will have more editions than Cosmo.

Apart from the scandal with Gigi, Vogue HK made no relevant international presence (which I believe is a Vogue value) so the history will most likely repeat itself with the Singaporean edition. In the meantime, here's a(n incomplete) list of licensed magazines which folded within the last 3-4 years only:

Bazaar Argentina
Bazaar Bulgaria
Bazaar Chile
Bazaar Poland
Cosmo Argentina
Cosmo Australia
Cosmo Brazil
Cosmo Chile
Cosmo Greece
Cosmo Latvia
Cosmo Lithuania
Cosmo Poland
Cosmo Portugal
Elle Brazil
Elle Kazakhstan
Elle Oriental/Lebanon
Elle South Africa
Glamour Italy
Glamour USA
Grazia Bosnia-Herzegovina
Grazia South Africa
InStyle Czech
InStyle UK
L'Officiel Azerbaijan
L'Officiel Kazakhstan
L’Officiel Switzerland
Marie Claire Kazakhstan
Marie Claire Romania
Marie Claire South Africa
Marie Claire UK

My very point exactly: it´s silly to open more PRINT magazines if they will fold out in a few years. It will be clever to create smarter magazines and develop more online contents and videos and interactive contents for iPad users rather than focusing on a dead media: print magazines.

 

[axiomatic]

Who Will Succeed Glenda Bailey at Harper’s Bazaar?

Let the guessing game begin.

With the news of Glenda Bailey’s departure from Harper’s Bazaar after just shy of 20 years as editor in chief, first reported by WWD, a trio of names have been mentioned as among those most likely to be her successor. Kristina O’Neill is one, Stella Bugbee is another, as is Joyann King.

King, the executive editorial editor of Bazaar’s web site, is said to be the frontrunner. Elevating her fits in perfectly with the apparent strategy employed by Hearst Magazines president Troy Young of promoting successful web editors from within to take on editor in chief roles. King could not be reached for comment.

The magazine’s digital numbers are up, too, according to the most recent report from the MPA-Association of Magazine Media. Web traffic rose 5 percent in the second quarter and video rose 100 percent, although mobile dipped 18 percent. Subscribers to print dropped 6 percent. But that hasn’t stopped advertisers from spending on the magazine, as it’s been one of the consistently bigger fashion books in recent years.

While King is seen as the frontrunner by many, it’s said nothing is decided yet. And with Bailey’s move to become global fashion consultant for all of Bazaar’s global editions (allowing the company to continue making use of her many fashion and advertiser relationships), she said she’s helping to find her successor.

In a memo to staff, Young even pointed to the relationships Bailey has cultivated over the years. “She has collaborated with and discovered designers, celebrities, artists and photographers, whose careers have been impacted by the cultural influence of both Glenda and this incredible brand,” he wrote.

While there is no formal timeline to find a successor, considering the apparent planning around Bailey’s exit, rumored in earnest since last year, it seems unlikely that the position will be open for long.

The lack of an official decision has given way to talk that O’Neill, the editor in chief of WSJ. magazine, and Bugbee, the editor in chief of The Cut, New York Magazine’s fashion vertical, are also in the running. It’s unclear if both women are in serious contention for the role, but both are said to have spoken at some point with Hearst about taking over Bazaar. It’s typical for people to be brought in for relatively casual meetings well before a major editorial move is made public.

With her success with advertisers and events at WSJ, O’Neill, who could not be reached for comment, seems to be a good option for Bazaar, but a source pointed to her relative lack of digital experience, something Young and Hearst chief content officer Kate Lewis are hyperfocused on. WSJ is building out its online presence for the first time, and O’Neill’s name tends to be brought up often in conversations about who’s moving up in the media world. She also knows Bazaar well, having been its executive editor prior to joining the Journal. O’Neill has in the past denied being interested in leaving WSJ.

Bugbee, meanwhile, has the digital content chops, as The Cut produces almost exclusively for the web with a popular mix of fashion and culture content, and it’s said she’s been putting her hat in the ring for more than one media job. She’s said to have become somewhat frustrated since being passed over for the editor in chief job at New York Magazine after the departure of Adam Moss, as well as with the suddenness of the title’s sale to Vox Media. Bugbee however said she is not taking up with Hearst and denied industry talk that she’s experiencing any frustration.

“For the record, I am thrilled to be running the Cut, especially at a time when we have merged with Vox Media,” Bugbee said. “Harpers Bazaar is a wonderful fashion publication and Glenda is a legend. I can’t wait to see who takes the helm, though it will not be me.”

If King is chosen, it would be the latest example of Hearst executives’ strategy of replacing veteran editors and executives with successors they see as being more digitally savvy. In December, the magazine publisher said that its chief fashion director Aya Kanai would become the new editor in chief of Marie Claire, taking the reins from Anne Fulenwider, who had been in charge since 2012. The official word was that Fulenwider was stepping down to launch an entrepreneurial venture focused on women’s health, but various media reports pointed to falling circulation numbers at the magazine during her tenure.

https://nypost.com/2020/01/16/hears...ll-glenda-baileys-top-post-at-harpers-bazaar/

WWD on Thursday advanced three potential successors: Stella Bugbee, editor of The Cut at New York Media, who was reportedly upset she was passed over as editor-in-chief at New York Magazine when Adam Moss left; Kristina O’Neill, a former executive editor at Harper’s Bazaar who is now the editor of WSJ Magazine; and Joyann King, who is the executive editor of HB’s website.

“They will be on the list, but there will be others as well,” said one knowledgeable source of the search, suggesting Hearst, which did not hire an outside head hunter, is in no particular hurry.

King, the inside candidate, was tipped as the early frontrunner but, since no immediate replacement was named, she may actually have no better odds of landing the job than the outside candidates.

The only consensus appears to be that the new hire will have to have considerably more digital skills than Bailey, whose exit had been rumored for months.

“They’re holding onto her advertising contacts,” said one source of Bailey. “She was extremely talented and had a great eye, but was notoriously non-digital.”

It's worth reading the two articles in tandem, as the NY Post's line about digital necessity would seem to make O'Neill doubtful, plus Bugbee eliminating herself from consideration.

 

[Benn98]

I'm not sad that Bugbee didn't get the New York job because while I cannot recall the current EIC, I do know that I read the magazine from cover to cover. So there's that.

 

[MON]

Kristina O’Neill would be a wonderful choice, notwithstanding my stance against editors under Glenda getting the editorship. The woman is doing a great job in WSJ imo.

Were there rumors of Glenda leaving? I’ve heard prayers, but rumors, none. Unless media outlets could not have cared less.

 

[Benn98]

Were there rumors of Glenda leaving? I’ve heard prayers, but rumors, none. Unless media outlets could not have cared less.

There was in this very thread, can't search now but I recall posting something last year.

 

[SophiaVB]

The Real Fashion Trend of Glenda Bailey’s Bazaar

Scathing review of Glenda's tenure in NYT!

 

[axiomatic]

The Real Fashion Trend of Glenda Bailey’s Bazaar

Scathing review of Glenda's tenure in NYT!

Thanks for posting!

What a perfect last paragraph:

Maybe it’s time for the editors to give readers what they can’t get online: photographs (and words for that matter) that offer ideas big enough to last. Maybe, rather than lowering the bar to where readers are assumed to be, maybe they should raise it and trust readers to meet them there. Maybe a new decade, and Ms. Bailey’s successor, can give them that.

Maybe that’s wishful thinking.

 

[Xone]

I don't remember seeing this on here but there is a 2019 interview of Emmanuelle Alt and also a Edward Enninful....interesting to see their points of view even if you agree or not, or if u like their work or not...

Emmanuelle Alt: “Vogue is more than a magazine” - Vogue Business Talent

Edward Enninful on Vogue, Gen Z and what makes a great editor - Vogue Business Talent

 

[dodencebt]

Emmanuelle Alt: “Vogue is more than a magazine” - Vogue Business Talent

"We never run the clothes they wear on the runway in Vogue Paris. Sometimes we show everything from the same brand, but we mix it. Our role in styling is to surprise."

Girl, what? I only had to open the Dec/Jan issue for a minute to find an entire Celine outfit shot exactly as it was shown on the runway, down to the boots and pendant necklace. And let's not even talk about the fact that most outfits are lifted from the runway with only a different shoe thrown in. In what world does that constitute 'mixing' and 'surprising'? At least be real about what is required of you nowadays as editor.

 

[Benn98]

"We never run the clothes they wear on the runway in Vogue Paris. Sometimes we show everything from the same brand, but we mix it. Our role in styling is to surprise."

Girl, what? I only had to open the Dec/Jan issue for a minute to find an entire Celine outfit shot exactly as it was shown on the runway, down to the boots and pendant necklace. And let's not even talk about the fact that most outfits are lifted from the runway with only a different shoe thrown in. In what world does that constitute 'mixing' and 'surprising'? At least be real about what is required of you nowadays as editor.

Rolled my eyes throughout that entire interview and I can pin holes in each and every response she gave! Because it's either outright lies or blatantly hypocritical. She's better off going back to not doing any interviews, really.
Also love how she's actually taking credit for featuring Valentina Sampaio ONCE, and never again! 'It needs to be just like a normal issue, not made into a thing.' she says, yet the headline on that cover was 'La Beaute Transgenre'.
She'll probably pat herself on the shoulder for being oh so brave with the current Jill Kortleve cover which will be quite ironic.

What do you look for in a potential hire?

....I don’t like competition. I want everyone working together, producing an amazing magazine every month (and I want everyone mimicking my specific brand of styling, but naturally my position guarantees that I mostly get the cover, the most pages, and the top photographers. So basically a magazine where it's all about me, me, me)

I won't even bother reading the other interview. Not worthy of my click, to be honest.

 

[GivenchyAddict]

Emmanuelle really does not like competition. She did not lie for that haha. The thing she did to get rid of MAS, Ludivine, Carine in order to keep only her and her minions.

 

[caioherrero]

Emmanuelle really does not like competition. She did not lie for that haha. The thing she did to get rid of MAS, Ludivine, Carine in order to keep only her and her minions.

What she did?