The Business of Magazines

Given the on-going Coronavirus situation, both Laura Brown of InStyle and Masha Fedorova of Vogue Russia have confirmed via Instagram that there will still be print editions of their magazines in the coming months.
It makes sense, cause all the content is made months in advance. But what will happen after they run out of the stuff they shot months ago? Will they combine months? Produce even thinner issues?
 
The smartest thing to do is for magazines to run GLOBAL CONTENT, like what Bazaar does. It’s a way of utilizing resources and saving up what they have in stock.

Every issue will have;
1 original/exclusive content
1 global content
 
Just received this email from British Harper's Bazaar:

We know this is a very difficult and uncertain time amidst the COVID-19 outbreak and our hearts go out to all of those affected by the current pandemic.

Our biggest priority right now is your wellbeing, and that of our hard-working staff. We are continuing to fulfil and deliver your subscription every month, as usual, direct to your door. We are sure the arrival of your Harper's Bazaar magazine will bring some much needed entertainment and relaxation. If you do experience any delays we would encourage you to check with your local post office, as there may be disruption to local delivery services in severely affected areas.

We would like to reassure you that we are closely monitoring the situation and are doing everything we can to ensure you receive your next issue of Harper's Bazaar on time, whilst protecting the health and safety of our staff and suppliers. If there are any changes to our service, we will contact you at the earliest opportunity. Also, don’t forget to visit your account online to keep up to date with all service updates.

Please stay safe and whilst you wait for your next issue to arrive, stay up to date with us online at harpersbazaar.com/uk and keep an eye out for your weekly newsletter landing in your inbox.

Many thanks,
Harper's Bazaar magazine
 
The smartest thing to do is for magazines to run GLOBAL CONTENT, like what Bazaar does. It’s a way of utilizing resources and saving up what they have in stock.

Every issue will have;
1 original/exclusive content
1 global content
I think it’s not that simple. The may and June issue are probably closed.
The July, August and September issue are the problems. There’s a lot of Fall/winter collections in this issues, and they probably didn’t have time to shoot nothing. So I really don’t know how they will do
 
I think it’s not that simple. The may and June issue are probably closed.
The July, August and September issue are the problems. There’s a lot of Fall/winter collections in this issues, and they probably didn’t have time to shoot nothing. So I really don’t know how they will do

There are tons of countries which aren’t even on lockdown and can still rush shooting the content. Thailand, Germany, UK, Taiwan, Russia, and Singapore (who is currently shooting for their launch issue). What I’m saying is, if they need the content, they can find ways. Heck Emmanuelle Alt shot an entire editorial in London, and Edward reprinted and called it a collaborative work.

I mean look at Tatler Asia. There’s one giant editorial where all Asian editions will publish it and get covers from it.
 
Anyone else having trouble accessing VI Archive today? The site has been down for like an hour now, I want it back:(
 
^ Ha, i said that the other day! It could be fantastic if they used the idea and did something creative, and modern.
 
Fashion illustration could return to the fore.

Hopefully some decent illustration then. I really wouldn't like to see some pretentious 4-year-old level ''art'' like Vogue Italia's January issue.
 
^^^ There’s no need to rush an full-time EIC. When Liz passed and before Glenda was hired, Australia’s Karin Upton Baker served as consultant/EIC. Fabien was still credited as CD, although he was likely already EIC for Arena Homme Plus at that time. They'll likely do the same here.
 
^^^ There’s no need to rush an full-time EIC. When Liz passed and before Glenda was hired, Australia’s Karin Upton Baker served as consultant/EIC. Fabien was still credited as CD, although he was likely already EIC for Arena Homme Plus at that time. They'll likely do the same here.
I was just asking who is the acting editor. Just that. The magazine doesn’t have a CD now
 
This is interesting

When I read that the last print issue of Playboy is being guest-edited by Jameela Jamil, I thought it was April Fools Day already. And when I read that her choice for a Playmate is an amputee... I can remember going to the cinema for that Cronenberg film, but I imagine that's not what this pictorial will be about.

At some point, there'll be an entirely new set of kids coming through who will be so hungry for all the things people are currently pretending don't exist or that we're not allowed to think... "the degenerate generation".
 
What on earth has the pandemic got to do with the search? Wasn’t it alleged that they already have a list on who to pick? Goodness, the suits can meet online and discuss who to appoint. The newly appointed EIC can then meet his staff in the same way that Nicole, Joyann, and Kate plan to meet their team.

This is all a matter of picking names, interview, and selection. All of which can be done online. What a cop out.

Don’t blame the pandemic. Blame yourselves for allowing Glenda to run this magazine to the ground. It ain’t about the pandemic. Plain and simple, no one wants the job.

They’re just buying time under the guise of a pandemic. Sheesh, they’re better than that.
 
W Magazine furloughs staff over corona-related downturn

NY Department of Labor records reflect that its parent company, Future Media Group, has laid off 17 out of 58 employees.

“The goal is to welcome back employees soon,” said an insider of the temporary cuts. A media source told us the mag’s digital team is still on staff, but will be working with a reduced salary and that the Web site will still be up-and-running.

Future Media bought the luxury mag, which launched in 1972, from Condé Nast last June. Sara Moonves replaced Stefano Tonchi as editor-in-chief. Future Media also owns Surface magazine and Watch Journal.
source | pagesix



The End
 
Joyann King, Nicole Fritton to Helm Harper’s Bazaar in Interim
The spread of coronavirus has delayed the hiring of Glenda Bailey's successor at Harper's Bazaar.


Ever since longtime Harper’s Bazaar editor in chief Glenda Bailey revealed at the end of January that she would be stepping down, its publisher Hearst Magazines has been taking its time to appoint her successor.

Now the spread of coronavirus across the U.S. will delay that process even further, with a Hearst spokeswoman confirming to WWD that it won’t be naming a successor during this time as most of the magazine’s staff works from home.

In the meantime, Kate Lewis, chief content officer of Hearst Magazines, just told staffers that executive fashion director Nicole Fritton and digital director Joyann King will be “interim co-captains,” overseeing the Bazaar print and digital edit teams and working directly with Lewis on all aspects of the brand.

“Both Joyann and Nicole have been with the brand for more than a decade and I know they have the trust and confidence of the teams, and will ensure we continue to provide our audience and advertising partners with the best possible experience and inspiration they have come to love from Bazaar on all platforms during this time,” Lewis said in a memo to the team.

King’s name has come up time and time again as a possible successor to Bailey as elevating her fits in perfectly with the apparent strategy employed by Hearst Magazines president Troy Young of promoting successful web editors from within to take on editors in chief roles.

But she was just one of a number of people who Hearst was said to be eyeing for the top job. That long list includes Samira Nasr, executive fashion director at Vanity Fair, former Interview editor Fabien Baron, InStyle editor in chief Laura Brown and Wall Street Journal magazine’s Kristina O’Neill.

Brown, who worked at Harper’s for more than a decade, is understood to have wanted to stay at InStyle where she enjoys the Hollywood side of things, while O’Neill, who also worked under Bailey at Bazaar, has always said she is happy at WSJ Magazine.

Others thought to have been in the running include Elisa Lipsky-Karasz, O’Neill’s deputy at WSJ; stylist Jessica Diehl, and Deborah Needleman, former editor in chief of T: The New York Times Style Magazine.

The salary on offer is understood to have been a stumbling block in recruitment as it’s much lower than what magazine editor in chiefs took home during those long-gone hey days of publishing.

Bailey, who officially stood down as editor in chief at the end of last month, won’t be going far. She is to work with editorial teams and fashion and beauty marketers “to develop partnerships and portfolios,” Hearst said. “In addition, Bailey will produce two special reports each year.”

source | wwd
 

Users who are viewing this thread

New Posts

Forum Statistics

Threads
213,250
Messages
15,215,452
Members
87,202
Latest member
brattyfox
Back
Top