The Business of Magazines

Discussion in 'Magazines' started by Cicciolina, Mar 7, 2008.

  1. axiomatic

    axiomatic Well-Known Member

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    Some numbers from Vogue's yearly audit as required by US Code:

    Average number of copies per month from the last year:

    Total number of copies: 1,367,843
    Paid copies: 845,116
    Paid outside mail: (newsstands, dealers, etc) 65,711
    Free/Nominal rate: 262,375
    Paid electronic copies: 27,798
    Copies not distributed: 182,417
    Percent paid: 77.37%

    Important to consider when looking at US magazines' circulation numbers is that a percentage is always free or nominal rate
     
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  2. caioherrero

    caioherrero Well-Known Member

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    They still selling a lot, right?
     
  3. Benn98

    Benn98 Well-Known Member

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    If they're still selling so much and still make the most advertising revenue globally, how come the page count is so low? Not as though their paper quality is spectacular. So where do they spend all the income?
     
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  4. caioherrero

    caioherrero Well-Known Member

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    Paying Anna salary
     
  5. axiomatic

    axiomatic Well-Known Member

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    Audit numbers for Allure:

    Average number of copies per month from the last year:

    Total number of copies: 1,217,728
    Paid copies: 903,122
    Paid outside mail: (newsstands, dealers, etc) 11,115
    Free/Nominal rate: 258,172
    Paid electronic copies: 14,525
    Copies not distributed: 38,550
    Percent paid: 77.81%

    Interesting that Allure's subscription base is larger than Vogue, but Vogue has a much higher number of "outside the mail" sales


    Numbers for Vanity Fair:

    Average number of copies per month from the last year:

    Total number of copies: 1,283,904
    Paid copies: 993,447
    Paid outside mail: (newsstands, dealers, etc) 58,631
    Free/Nominal rate: 71,190
    Paid electronic copies: 92,897
    Copies not distributed: 153,494
    Percent paid: 93.07%

    Way more electronic copies for VF and a much higher % paid distribution
     
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  6. axiomatic

    axiomatic Well-Known Member

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    Audit numbers for Marie Claire:

    Average number of copies per month from the last year:

    Total number of copies: 771,973
    Paid copies: 845,116
    Paid outside mail: (newsstands, dealers, etc) 12,481
    Free/Nominal rate: 132,376
    Paid electronic copies: 64,662
    Copies not distributed: 46,997
    Percent paid: 82.18%
     
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  7. caioherrero

    caioherrero Well-Known Member

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    What does it means paid outside mail?
     
  8. axiomatic

    axiomatic Well-Known Member

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    Magazines sold at newsstands, bookstores, grocery stores, dealers, etc
     
  9. Serend1pity

    Serend1pity Active Member

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    Vanity Fair will always have the benefit of brilliant journalists and stories to sell itself. Same can’t be said of vogue who like giving think pieces to people like emrata LOL
     
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  10. tigerrouge

    tigerrouge don't look down

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    The same problems afflicting a lot of Conde Nast magazines have taken root in that publication as well. The cover choices may be interesting, but the calibre of the writing has shifted to become a shadow of its former self. Vanity Fair is trading on its reputation at the moment, and that will last a long while, but the level at which it's operating right now is more like a student newsletter than a legendary title.

    By subscribing, you get access to the online archive, which would be worth the yearly payment. The current output... not so much.
     
  11. caioherrero

    caioherrero Well-Known Member

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    So they’re not selling very well right?
     
  12. jorgepalomo

    jorgepalomo Well-Known Member

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  13. KINGofVERSAILLES

    KINGofVERSAILLES Utterly-Unknown Member

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    So who are these hundreds of thousands of people getting free magazines? I wonder if it’s libraries, student subscriptions, etc.
     
  14. MON

    MON Well-Known Member

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    They are. Check Paid electronic copies + and a very solid subscriber count

    Paid outside mail just goes to show how print is dying and how the digital age has taken over.
     
  15. MON

    MON Well-Known Member

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    Also maybe designers and some branches, executives, other Vogue editions
     
  16. axiomatic

    axiomatic Well-Known Member

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    I have a couple dozen free magazine subscriptions, including all major US fashion mags.

    I've posted some free offers in this thread, but they're probably all dead. I'll see if I can find more

    Free Magazines Subscription....
     
    MON likes this.
  17. MissMagAddict

    MissMagAddict The future is stupid

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    ANNOUNCEMENTS

    Condé Nast ushers in next phase of Love

    By COMMUNICATIONS TEAM

    25 NOVEMBER 2020

    Condé Nast today announced plans for the next phase of Love, with Whembley Sewell, editor-in-chief of Them, overseeing the brand’s evolution. Launched in February 2009 as a bi-annual publication aimed at ardent fans of style and popular culture, Love will broaden its fashion-centric perspective to highlight and celebrate new themes and editorial opportunities that champion identity and inclusion. With this newly expanded focus, operations will move to the U.S. under Sewell, and be supported by a network of contributors and members of the editorial team of Them.

    Love has always told stories beautifully and powerfully and I look forward to working with the team as we explore what the next iteration of the brand can be to our audiences,” said Sewell.

    Whembley has built a loyal and passionate audience at Them by brilliantly telling stories that are inclusive and uplifting,” said Anna Wintour, editor-in-chief of Vogue U.S., artistic director and global content advisor of Condé Nast. “Love is a title that gives us the opportunity to highlight expression and identity at a time when it’s most relevant to our audience, and I’m looking forward to what Whembley has planned.

    In support of this next phase, the Them editorial team will determine Love’s new creative direction and develop the brand’s new social media and video strategy. This effort builds upon the rapid growth and success of Them through a similar social- and community-focused model where audiences have increased by more than 200% over the past year (source: Dash Hudson).

    Love’s transition to the U.S.-based team at Them will be effective beginning November 25.
    source | condenast
     
  18. Benn98

    Benn98 Well-Known Member

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    So they'll go head to head against Out and The Advocate? Wouldnt be a fair fight with all the advertiser access.
    I never had any strong feelings about Love, so I'm very much indifferent to this move.
     
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  19. mikel

    mikel Well-Known Member

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    Just pull the plug Conde Nast.
     
  20. MON

    MON Well-Known Member

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    Next move, it'll be for sale
     

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