The Business of Magazines

[nyc_art_style]

Peaches has a magazine? does this mean that celebrities will move from making clothing lines, to making magazines?

 

[MissMagAddict]

Source | Women's Wear Daily

DUO TYPE: Proenza Schouler’s Lazaro Hernandez and Jack McCollough have been tapped to guest curate (or guest edit, as some throwbacks might describe it) avant-garde Belgium fashion publication A Magazine. Martin Margiela, Yohji Yamamoto and Givenchy’s Riccardo Tisci are some of the designers who have lent their efforts to the publication, which was founded in 2004. The Proenza Schouler edition comes out in the spring.

 

[tigerrouge]

Source - mediabuyerplanner.com

Britney’s Glamour Cover to Run on International Editions

Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.

Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.

Magazine covers rarely run across international editions simultaneously, writes Mediaweek. Elle featured Madonna in multiple overseas editions twice, while Seventeen has done so with stars like Christina Aguilera, but more often, a magazine holds its cover photos close for 30 days to give it exclusivity.

The magazine is hoping the cover, along with the inside story on her so-called “crazy year,” will boost flagging sales. Glamour newsstand sales fell 9.2% in the first half of 2008, to 685,633, versus the first half of last year.

http://www.mediabuyerplanner.com/2008/12/02/britneys-glamour-cover-to-run-on-international-editions/

 

[tigerrouge]

And some Australian Glamour news. Source - theaustralian.news.com.au

News Mags has delayed the launch of Glamour magazine

News Magazines has shelved the $10 million launch of fashion magazine Glamour which it planned for early next year.

News Magazines chief Sandra Hook said the launch was being postponed due to the "uncertain economic outlook for 2009''.

"Glamour is a fantastic magazine and will be a huge hit in Australia when the time is right,'' she said. "But with difficult retail conditions, Glamour's strong potential would be affected if we went ahead next year.''

The move is believed to have triggered a number of redundancies at News Magazines, which has also restructured its management team.

Ms Hook said the company was being split into three publishing groups - food, lifestyle and specialist. "By creating highly specialised management teams to manage natural groups of titles we can focus more sharply on our priorities: market share, business improvement and brand development,'' she said.

http://www.theaustralian.news.com.au/story/0,24897,24738567-7582,00.html

 

[prosperk]

Condé Nast recruited James Brown for British GQ after his success with Loaded. The inclusion of Erwin Rommel and The Nazis on the magazine's best-dressed list certainly upset the sort of people who are constantly looking for reasons to be upset but it was really just used as a pretext for sacking Brown. The real reasons included - allegedly - arriving at a meeting chaired by top management and throwing up in the wastepaper bin, lobbing an empty champagne bottle through a window into the street where it landed on someone's Bentley, and standing Jonathan Newhouse up in his private aeroplane without a satisfactory explanation when invited to stay at the latter's Mallorcan holiday home. Brown was also considered to be incorrigibly plebian and poking fun at HM Queen and British WW2 veterans in GQ's pages did not go down too well with the chinless wonders and minor aristos of British CN either. Nor did the fact that James Brown was, for the most part, an extremely effective editor-in-chief who knew his business. Some people felt rather threatened by him.

PK

 

[mikel]

The Prounza Schouler news is very exciting. Can't wait till it gets out.

 

[j'adorekapusta]

Fantastic Man is launching its sister publication, Fantastic Woman

not sure if that's still a big news. if so, feel free to delete this thread.

Something to look forward to next year

Fantastic Man launching the natural spin-off, Fantastic Woman.


December 3, 2008

source magculture.com

 

[t-rex]

Can't wait to see this!

 

[shirleebee]

They need to revive Sassy.

 

[mikel]

not sure if that's still a big news. if so, feel free to delete this thread.



source magculture.com

That is fantatic news! Gert Jonkers can do no wrong in my book. Really excited.

 

[loladonna]

http://www.foliomag.com/2008/hearst-prez-november-cosmo-sold-450-000-more-copies-year-ago

During her keynote yesterday at the WWD Media + Style Summit, Cathie Black, president of Hearst Magazines, was not only refreshingly blunt ("I think we've all stopped lying to each other" she said of the state magazine business); she was refreshingly, if cautiously, optimistic about the future of print, telling the audience (the most attractive, sweetest smelling of any magazine conference I’ve ever attended, by the way) that the November issue of Cosmopolitan sold some 450,000 more copies than it did a year ago.

“Why the enormous bump?” I asked Black afterwards. “I don’t know,” she said. “We had Lauren Conrad—“L.C.”—on the cover [with the coverline “Bad Girl Sex”]. Someone told me during tough times, people want more sex, maybe?”

I posted this because I was amused at Cathy Black trying to attribute the huge sales bump of the November Cosmo to the "Bad Girl sex" coverline. Cosmo has coverlines like that all year long. It's obvious the cover model has a huge affect on the sales. I'm not sure why Black seemed reluctant to acknowledge that and acted like she had no clue why Cosmo would sell nearly 500,000 more copies of their magazine from the previous year.

 

[XavierRaphael]

As soon as they said Lauren Conrad was on the cover, that was obviously why it sold so much.
Put Lauren on Vogue US, which I can actually never see happening but if it did, they magazine would make ALOT.

 

[j'adorekapusta]

Dazed&Confused Russia: Issue 0

there's a big article on russian website lookatme.ru on the launch of russian edition of D&C. here are some extractions (translated by me, so sorry

The first news on the launch of D&C Russia appeared when Alexander Lebedev, the Russian oligarch, bought D&C license, reportedly for his London-based son, Evgeniy.
In spring it became clear that the team behind Russian edition will be the one that worked on the online-publication LAM Magazine [much acclaimed by Dazed&Confused and Jefferson Hack – jk]. Hack personally came to Moscow to overview the work on the zero issue. Almost all summer long the crowd discussed how the publication would look like and who was going to score editor-in-chief position. The issue had to be out in fall. But then the crisis came.
The zero issue still made it in print by the circulation of 1000. Yet it’s not clear whether this issue has any sense, because the actual launch is postponed for uncertain term and it may be that the features from this issue won’t go public anyway.
As Alexander lebedev mentioned in his phone interview the magazine was to launch in February or September 2009. He did not deny his son could get the editor-in-chief’s position (contrary to the constant rumors Roman Mazurenko, the man behind LAM was going to become EIC of D&C Russia). Lebedev also confirmed Jefferson Hack and Derk Sauer of Independent Media constantly overviewed Russian launch.

source lookatme.ru some more images here

 

[Ed..]

A New Mag at Conde Nast by Samantha Conti
WWD 9 Dec. 2008

LOVE IN A COLD CLIMATE: Advertising revenues may be falling and chill winds blowing through the magazine industry, but that hasn’t stopped Conde Nast from pressing ahead with its latest magazine launch. The UK arm of Conde Nast (parent of WWD) has dubbed its new, bi-annual style magazine Love. As reported, it will be edited by Katie Grand, and will make its debut with the March issue hitting newsstands on February 19. Like Grand herself, the staff has come chiefly from Bauer Media’s Pop magazine. New additions to the masthead include Francesca Burns, senior fashion editor-at-large, and Mark Frith, the former editor of Heat magazine and author of The Celeb Diaries (Ebury Publishing). Nicholas Coleridge, Conde Nast UK’s managing director, has described the new magazine as “edgy” and “high-end” and Grand has said it will focus on fashion and art.

 

[j'adorekapusta]

^ small addition:

Katie Grand’s new project Love has been confirmed by publisher Conde Nast as launching on 19th February next year, and with a team taken wholesale from her previous project for Bauer, Pop. This includes creative directors Lee Swillingham and Stuart Spalding

source magCulture.com

 

[Miss Dalloway]

I'm getting excited about it alredy because i love Grand.

 

[kimair]

more on love from fashionologie.com...

If one fashion magazine isn't hurt by the current economic conditions, it has to be Katie Grand's new endeavor for Conde Nast UK, Love. The "high-end," "edgy" magazine, which was originally being tossed around for a February or March 2009 launch, is going full-steam ahead — new logo above — with an official launch on Feb. 19. Katie has taken most of her team from POP — including creative directors Lee Swillingham and Stuart Spalding, plus fashion editor Phoebe Arnold, who masqueraded around as a gravestone with the POP logo on it at Halloween.

New additions to the team include — as rumored — Francesca Burns, formerly of i-D, as senior fashion editor-at-large, plus Mark Frith, former editor of celebrity rag Heat, as editorial consultant. And Katie won't be the only stylist heavyweight on board — Joe McKenna is on the masthead as senior contributing fashion editor.

 

[tigerrouge]

The first news on the launch of D&C Russia appeared when Alexander Lebedev, the Russian oligarch, bought D&C license, reportedly for his London-based son, Evgeniy.

Daddy, buy me a magazine of my own for Christmas, please!

An interesting mix of people working on Love, in terms of background, Joe McKenna to Mark Frith, though if it's going to be high-end, I wonder what consultancy service the latter name will provide, as he's seen as the editor who ushered in that British celebrity style of reporting that trashes Victoria Beckham et al on a weekly basis to fill pages.

 

[helmut.newton]

I'm SO excited for LOVE Magazine because I'm hoping its like a more fashion-concentrated version of Interview.

I really hope it doesn't fold; you know, given the financial climate. If VOGUE US is having a hard time selling issues, then how is a new magazine going to fair?

 

[tigerrouge]

I'd hope it has enough support from the Pop audience to give it good figures for the first few issues, allowing it enough time to establish its own visual identity and attract a larger audience.

The first issue may do well, as after months of announcements everyone will want to know what Love is like - but it's keeping that momentum going for the second and third issue. Will it be Pop under a different name? What if it's not, and Pop readers don't like what they see? Will they aim for a more generic or younger target audience? Who knows!

I ain't getting my hopes up - the only thing I liked about Pop was their showcasing of Mert & Marcus when they weren't everywhere - so if I don't expect much, I can only be pleasantly surprised.