Most magazines don't function independently from fashion. There are of course some who goes against the grain (British Harper's, the British, American, Australian and French editions of Vogue), but if you're gunning for an ageless mindset in fashion, maybe you should rather look to designers and photographers for change. If we don't see older women in campaigns, why would we see them on magazine covers and in features?
What I meant is that if you want to give the cover to an old lady, do it, but don't use it as a pretext to sell the issue... Don't put headlines making a deal out of the subject's age, trying to say beauty is ageless when most of what you do is modeled by 15 year old girls. I find it quite cynical and fake. That's the reason why I'm not fine with this. When other people, like Philo, Karl, Lang, Carine or even Riccardo do it, it feels very genuine. When Franca did the black issue, I felt exactly like this. If Yves chose more black girls than white girls for one of his shows, it was because he liked them over the white girls, he didn't want to make a statement, the skin tone didn't matter... It wasn't "marketed".
When Carine put Denueve in the cover of VP you didn't get a single "age" related headline; she put her because she's a French icon and she wanted her in the cover, her age didn't matter. It would be absurd to make a statement about age when 98% of her mag is modeled by beautiful young girls... And putting her in the cover without a single headline about age is actually more useful for society than aproaching the topic of age in a very 'capitalist' and 'low' way like they did this time here or in Vogue US...
Anyway, and this is maybe one the most unpopular opinion here in tfs, I don't think a private bussiness as vain as this one should act as a people "openminder" in terms of age, sexuality, diversity, body shapes, height... When they do it it feels so forced and fake, and it's just becaue they think they will sell more...
Actually, I imagine a 45 year old woman buying this thinking: 'Let's buy this to see if they give some advice of how to wear more juvenile clothes without looking too young cause maybe I'm looking too mature as of late'. Which is quite different from having an old lady in the cover with a great style and embracing her circumstances and inspiring other people...