US Vogue February 2020 : Florence Pugh by Daniel Jackson

[TZ001]

Easy Street
Model: Adut Akech & Kaia Gerber
Photographer: Bibi Borthwick
Stylist: Camilla Nickerson


US Vogue Digital Edition

 

[TZ001]

The New Crew
Photographer: Ryan McGinley
Stylist: Tonne Goodman


US Vogue Digital Edition

 

[JPineapple]

agree, but we can't deny that she has other options like M&M, I&V and MEISEL... Even Steven Klein had excellent work for Vogue US.

Don't forget David Sims and Craig McDean

 

[aracic]

My dear, sweet Bella... what a disgrace, what a dishonor! Nigel should be arrested for this criminal waste of paper, money, food and time. Bella's Instagram posts have more editorial value than this.
Bibi's another sort of mess. Adut continues relying on her beautiful face and I guess it's working for her. She does look amazing. Kaia didn't even stand a chance with those bangs, hated her haircut since the moment I saw it! As I commented on Bibi's identical work a couple months ago, sterile and lifeless.
The New Crew is lovely, brings a dash of life to this otherwise stale and lifeless mess of an issue. Nothing brilliant nor special, but cute. I especially love Jessie Reyez' portrait, it caught my attention.

Anyway, terrible. We've made progress cover-wise but this edition requires so much more than good covers! For God's sake, polish editorials excite me more than this!
I'll be impatiently waiting for March (and Jennifer Lopez).

 

[dodencebt]

Call me crazy but Bella’s spread is more interesting to me than these other two online store catalogues.

 

[zacatecas570]

Beautiful cover. A breath of fresh air.

 

[FashionMuseDior]

I actually like Bella's ed but I get that Nigel's photography is hard to digest

 

[russianelf]

Bella's edit is giving me Tim Walker but like... severely depressing.

 

[TommysBaby]

If an editorial with Gigi didn't work, then I don't know how they thought bland Bella would pull it off. Bella only looks when she's supposed to look hot.

I guess we'll see a lot more of Kaia now. I don't mind the editorial but I'm not blown away. A very lukewarm, standard, very auto-pilot issue.

 

[TaylorBinque]

That Bella's edit cries for more personality, presence and commands. Bella, while truly gorgeous, is as bland as a blank paper in front of camera.

 

[liberty33r1b]

I dislike every ed posted so far

 

[vogue28]

Easy Street with Adut Akech and Kaia Gerber is the only editorial I can tolerate, purely for the fact it feels like an updated version of American Vogue's classic studio shoots. Adut looks utterly terrific in the knitted Bottega Veneta dress!

 

[Marc10]

I'm so... puzzled by Anna running that Nigel Shafran ed on Vogue. It's probably the weirdest thing I've seen her put in the magazine, and it's so bad.

 

[Fiercification]

^ Totally.

I wonder what the Anna from The September Issue in 2007 would've thought of all the sh*te in this issue?

I bet you none of this would have left the cutting floor and we'd have had a scene in the film of an unceremonious putting down of the contributing editors at the very least!

 

[anlabe32]

What happened to Vogue? Where are the big photographers? Where are the models? Like, Adut is the only real model in this issue...

I'll have jumping Trentini by Sims or McDean EVERY issue of the year over the c-list crap they've come up with in the last few months.

 

[Rigida]

She probably has the worst roster of photographers of all Vogues. Terrible review, I can see the photos in my head already because we've been seeing the same stale editorials for a while now, and I'm not satisfied. Anna's really lost without Demarchelier, Weber and Testino. They were her rock and the rock crumbled so now she's forced to rely on those random photographers with no artistic vision who have nothing to bring to this magazine.
Nigel Shafran must be one of my least favorite photographers of all time. That editorial with Gigi jumping haunts me to this day. Bibi Borthwick is not much better. Anna really needs to step it up and start building better teams, this is just sad.

I think she definitely has access to more established photographers and stylists, but i don’t think she wants to use it. If struggling magazine with tighter budget like W under Tonchi can hire photographers like M&M, Walker & also top stylist like MAS on regular basis, US Vogue can definitely also do that too.

In my opinion, Anna wants to redeem her mistakes for not cultivating lots of newer talents in the past? After what happened to Testino, Demarchelier and Weber, it seems that she wants to give new talents chances as much as possible. For example, almost all of the editorials in last year’s September issue were mostly shot by newer photographers. She also experiments with more established talents who hasn’t really dabbed into fashion photography before like Martin Parr & Tina Barney. But i wonder why she doesn’t use new talents she used to work a lot which i think is more exciting than Bibi Borthwick or Tyler like Jamie Hawkesworth and Karim Sadli. The last time Jamie shot something for this magazine is Saoirse cover in 2018? And also love Karim’s studio eds in this magazine around 2014-2015. He never shot anything for this magazine anymore. Also remember when she tried to make Boo George happen? The newer talent she used a lot recently that i think is on par with ~the old~ Vogue standard is Ethan James Green.

But the change is too sudden and we definitely see an almost total change of the mood in the magazine. They are going for the sterile, gloss-less, effortless editorials now.

 

[liberty33r1b]

^ and kill the magazine in the process.....I can‘t even remember the last time I bought an issue, and I used to be a loyal subscriber for more than 10 years

 

[Breathless]

Even if Anna is granting new talents a chance to shine, you dont go about it by dropping all the establish talents you already have. A business woman like Anna knows this so why go forward and do it anyway? It's like she's trying to commit career suicide!

The only editorial that makes sense here is Adut & Kaia. Now i fear the March issue will be a flop just as much!

 

[tigerrouge]

In my opinion, Anna wants to redeem her mistakes for not cultivating lots of newer talents in the past? After what happened to Testino, Demarchelier and Weber, it seems that she wants to give new talents chances as much as possible.

A charitable choice of words.

One advantage of print is the sense of authority - that there is an editor who can deliver a particular vision to the reader.

However, if you're an editor whose vision has been - say - to ignore people of colour for decades until social pressure forced you into providing a quota of coverage, then it's difficult for you to continue to sell the idea of your personal authority to a newer audience.

If Anna Wintour attempted to push the idea that she (and Vogue) is still THE figure at the forefront of making sure important things happen, the public will call her out for having done little to further diversity all the years when she could have.

Instead, there’s been a retreat of her personal authority to avoid too much of this criticism, and the magazine is now used as a mouthpiece to speak weakly about general "values" which are as wishy-washy as the fashion content that’s now produced.

The Vogue we see today is produced to seem like it’s part of the solution, but also designed to deflect that they were part of the problem.

 

[Miss Dalloway]

My god, what a truly horrible issue, there is nothing even slightly creative or appealing in it! And it's not just the awful new photographers that bother me, like so many others, it's that overall the content of US Vogue has gone downhill! Totally uninteresting aricles, and features in issues with less and less pages, each month. Basically these days it's only UK Vogue that keeps having interesting written content, and always at least one feature that i adore.