Now that i can compare this issue with the sept issue of UK Vogue, i noticed that they share a lot of articles as well, not just the editorials. They shared Sally Rooney article, John Galliano & Tomo Koizumi article, Prada editorial & Daniel Jackson editorial. Although the way they present the editorial for each issue is different, in UK Vogue the Prada ed is longer and there are some shots that doesn't appear in US Vogue, same with the Dan Jackson ed, the editorial is not exactly the same, they laid it out differently and they picked different shots. I personally like the way US Vogue laid out the editorial better. Now i'm kinda curious to see how Vogue Paris and Vogue Italia present both of the editorials..
I have mixed feelings about the shared content, I'm pretty sure the regular readers that doesn't keep up with magazine industry news doesn't care, but for us fashion lover that usually buy various Vogues from different country, i personally see no point buying different issues of Vogue anymore if 40% of the content is the same. But in the end, business is business, they have to make profit as much as possible and cut costs..