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Beauty: Nova Maquiagem
Photographer: Mario Testino
Models: Martha Hunt & Sonja Wohlmuth
original text on vogue.globo.comThis special issue's graphic design was made by Higher+Higher, an agency which works as a creative and strategic basis for Mario Testino, with offices in London and São Paulo. "When I idealized this special body issue, I immediately thought of an energetic layout. This energy is related to the idea that the human body is the perfect machine, I find it very intriguing," said Testino. "Based on that, Higher+Higher developed layouts which expressed exactly the concept I created. The graphic design's role is to translate the idea behind a special edition, and I believe we have completely achieved this goal."
Laura Rule, creative director at Higher+Higher, adds that "to support Mario Testino's ideas, we used as reference fashion magazines from the late 80s, a period in which such publications celebrated the body and carried this optimistic message. We looked at this universe in a contemporary way, manipulating simple typography and playing with perspective and proportion, aiming to translate movement and the body's power."