Craig McDean, I&V and M&M are the best things that ever happened for this magazine. Vogue Japan covers used to be striking and eye catching but now they're a complete mess. It just all went down hill by 2012, worsened by 2013 and.... now I don't even know anymore. Their covers nowadays are all about colors, being cheeky and cutesy, its like they're trying to attract teens. They should seriously stop using Sgura because he does nothing for this magazine and at the same time, they should use Demarchelier more often. His Edie and Cara covers are the covers I would love to see more often. It has this certain edginess that's striking.