The ones who have huge internet following like Freja, Abbey, Frida, Toni are actually very poor posers and expressers.
Abbey always uses the same face/expression and it only appears that she's switching it up because she changes her angles a lot. She is a good poser though.
Frida is pretty but she doesn't evoke any type of emotion, expression to convey a strong story. She's just pretty. Her hype is really just based on her prettiness than her modeling skills.
Freja is kind of an "anti-model"...that's her schtick. No graceful posing...always the same Freja.
None of the girls I mentioned above are able to transform like some of the internet's most controversial models, who are actually really good models (Karlie, Coco, Lindsey W, Anja). When I see an editorial with Frida, Toni etc, I don't see that they transform into a character as much as it's "Oh it's Frida/Freja/Toni styled as _____ kind of woman." With Karlie, Coco, Lindsey, Anja etc, all of their pictures are different and they look different in separate editorials and you might not recognize them at first. They adapt and transform with their posing, emotions, expressions and general looks.