i see...
thank you...
that is what i thought...
as you say, i am only really familiar with Isetan...
it reminds me of galleries lafayette in paris where the individual designer boutiques are separated...
in the US most department stores just hang a designer's collection in one area, but it is not any different than the rest of the store...
for example---
Jil Sander sent her collection to Barney's with special hangers that made the clothes hang really beautifully and stand out from the rest of the sales floor...
but then the Barney's people switched all the hangers to Barney's black hangers so they would be uniform and all alike...
while i understand why they would choose to do this, i think i prefer it when the designer has some input regarding the way their merchandise is presented...
that YY shop looks really lovely and reminds me of the very first time i purchased a piece of YY in Paris...
it was many many years ago, but the consistency of the branding is still there, which is somehow reassuring...
thank you very much for the pic...
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