WhiteLinen said:If the old houses cannot work with the same ideas/aesthetics they used to, what's the point in keeping them alive in the 21th century? I don't get why all old fashion houses who's designers/founders are either dead or retired are kept alive... I think it is vulgar. Why can't we form new houses? Why recycle and hence destroy the old houses?
it's legacy translated to money.
Europeans and Americans are very into the legacy thing. Every brand tries to convince consumers that they are est. in xxxx with great history, meaning it should be respected, loved, and superior to others. Using the name Balenciaga is so much easier than using the young name Nicolas Ghesquiere for Gucci to pull off a series of marketing campaigns.
I was thinking after the SS06 and FW06 shows that how far they could go revisiting and reinventing the archives. They couldn't keep doing the same thing. That's why SS07 was so important. It told us what he was trying to do: sitting on the archives and be true to the Balenciaga name or revisiting himself. From this collection, it appears to me that he is revisiting himself. Love it or hate it, Nicolas is moving FORWARD. By forward I don't mean futuristic, I mean he is developing.





