Burberry Prorsum F/W 09.10 by Mario Testino

[AustralianaBoy]

I like it. She looks mature and doesnt look like a typical celebrity in a campaign

 

[cottonmouth13]

not bad. quite nice. emma looks pretty.

 

[helmut.newton]

Burberry needs a change of photographer. Every season, regardless of how genius the collection is, Testino seems to make the clothes look mundane. Seeing Burberry campaigns is a completely underwhelming experience for me.

This is a failed concept for me. Whilst I don't necessarily hate Emma, I find her for Burberry a little perplexing. Emma is too young for this, especially given the aesthetic of this particular collection.

I thought the whole idea of the collection was "going back to [Burberry's] roots". Hence, I expected a casting tied to Burberry's heritage ie. Karen Elson, Kate Moss, Stella Tennant etc etc.

 

[babymilo]

i think she looks good! has anyone figured out who the unknown model is?

 

[jeisandra]

I feel like the clothes are a tad old for her.. or maybe I just want variety. All the photos are of her wearing a trench coat. I want to see some dresses.

 

[ada_looo]

Seriously, why EMMA??????
she doesn't match with it

 

[fiqary]

I like it....

 

[nothingless]

Emma looks great - I actually kinda like this!

 

[Bamhutt]

I didn't recognise Emma a first, but she does look really good. I think it's a bit boring though

 

[homeboy]

The first photograph is excellent but the rest is..........meh!

 

[frk-frost]

She looks pretty but totally bland - I just don't think she has 'it'..

 

[mackos]

I love Emma and she looks great here! I'm seriously loving this

 

[Magnus]

dailymail.co.uk

 

[Bengt]

^ She looks stunning in that pic! I

 

[mikel]

I can't be excited by Testino fro Burberry anymore. But it looks okay.

 

[Northern Star]

Well Emma looks really nice but these are nothing to shout about
Testino is right now just not worth the money he is being paid Most of his campaign work lately is a let-down on every level and I'm usually a fan of his work.
Saying that this is a damn sight better than last season's drab 'greenhouse' effect look that he went for.

 

[hautechild]

I don't mind it. Emma looks pretty and she fits in to the campaign quite well, at least it doesn't look so much like a 'celebrity' ad campaign I think.

 

[elle_gb]

Emma looks beautiful in this ad.

 

[Kanna]

Looks great, better than this season's campaign and any other boring campaigns seasons back.

 

[BerlinRocks]

TOO MANY TRENCH COATS !!!
it's unbearable ! i don't like that.

though guess that makes sense with the very "basics-on-the-runway-ready-to-sell" collection.


i don't understand why emma watson is there. yes she is english and i guess embody the young english bourgeoisie, but are the teens really a target for burberry ? though, imo, kids are the ones who keep on wasting money - even in the recession context, they don't care ! - i'm not so sure they are the person to appeal to.

just : who is this guy (center) on the first image ?