She looks good because she looks absolutely nothing like herself. Its like they went to morphthing and made a composite image out of young Brit starlets. I don't get this choice at all, was Keira Knightley unavailable? Did Alexa Chung have a dentists appointment that day? I feel like they're drawing these campaign names out of a hat...
I really like the first picture!! The campaing as a whole is ok .But i would have never guessed she was hermione, only after i read some comments i recognized her
reminiscent of last season's in the Catalogue quality, but Lily was SUCH a better ambassador...how Emma Watson ever got to be this close to the fashion industry i will never know!
Oh this is amazing!!I love Emma so much,she looks amazing!!
And I'm honestly tired to see her name related to Hermione,I mean 99% of her success is due to her role in Harry Potter but I think she's trying to look more confident and not like a nerdy magician
But Testino is really annoying me...I think I'm gonna fall asleep,always the same sets and the same shots
What a complete failure this ad campaign is, Emma is so wrong, she doesn't make me want to buy their bags and trenches quite the opposite actually but its Testino's fault imho.He needs to go!
I don't care how old is she, she looks too young for this. She looks pretty and all that, but out of place. And with such a boring concept they could have at least hired a good model to make it look better...
Boys look good though.
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