Burberry Prorsum S/S 2008 : Agyness, Lily D, Coco Sumner, Alice Gibb by Mario Testino

[agneslo]

a lot of times these days it's not about selling clothes anymore with ad campaigns. mostly it's about promoting a certain lifestyle, to which the consumer is supposed to become interested in and buy into.

well, this and showcasing accesories.

i got it thanks.
well,i am pretty sure that this is not the lifestyle i want

 

[mikel]

^You dont want jump through life with a dumb expression on your face?

 

[flyingace]

The composition is bad, I usally like how Testino shoots groups, but not this time. They are like... divided in two, with a blank space in the middle, strange. The expressions, I don't think they're so bad, they ad a sense of disorder. But then there's order in the middle of the dissorder because they are forming groups, that's what I don't like.

 

[raxtan]

i think it is better in black and white.
the styles between menswear and womenswear are really different
the combination is really bad!!

 

[Street_a_Licious]

^You dont want jump through life with a dumb expression on your face?

sounds like THE perfect lifestyle for me, lol.

and, B/W wouldnt have worked this season cause Bailey did a lot in bright colors for S/S (at least, for men). that turquoise trench would lose all its' impact was it to be shot in B/W.

 

[seanutbutter]

^ You do have a point; in black and white that particular trench looks like an average Burberry piece. If you hadn't seen the collection beforehand, you probably wouldn't realize it was turquoise.

Original source, edited by me

 

[AnaBGD]

B/W does look better, kinda makes Lily and Agyness stand out more. Two of the look good IMO, the rest not so much...

 

[ATTITUDE]

don't follow the hype.

It's surely something different, but I have to say, I really like it.
Don't follow the hype, create your own. I think Burberry keeps on suprising.

And for the last few times, in some good ways, which is cool.
Hope theres more, and will be more aswell.

Cheers, x
Sonny

abdul-lagerfield.blogspot.com

 

[yellowetpink]

I quite like it, it's very British if you know what I mean.

 

[valentina_rocks]

lol hey the burberry ad loooks more BURBERRY with black n white lol
nice though

 

[dizzytacks]

gross, and i feel so bad for the guy in blue, he is pouting...

 

[testinofan]

i like Burberry i like the change to color and i like the modern concept, this campaing is young, funn and very diferent

good testino

 

[shotguntolove]

the b/w looks good too
colours are refreshing though

 

[Danish]

a lot of times these days it's not about mostly it's about promoting a certain lifestyle, to which the consumer is supposed to become interested in and buy into.

At least shot it at London street not white background

Lily: Oh, i am sorry. but i am late, maybe we can take a pic next time?

I think "Oh wait where am I?" will be better

 

[meowmix]

hm..... no.

 

[mikel]

The b/w version does not work for me.

 

[MissMagAddict]

Source | WWD | January 7, 2008

Mario Testino has been shooting Burberry ad campaigns for the last decade, but there's one key difference in his new ads for spring — the use of color. Leaving behind the usual black-and-white images of the past, ads in the February issues of Vogue, Vanity Fair and W intend to reflect "a very colorful collection and a younger mood at Burberry," said a spokesman.

Model-of-the-moment Agyness Deyn is back for another season (she is also the face of the new fragrance, Burberry the Beat), as is Lily Donaldson. Coco Sumner, daughter of Sting and Trudie Styler, also modeled for the ads. Creative director Christopher Bailey, a supporter of British musicians, tapped Liam Wade, guitarist for Courtney Love, and musicians from the bands Selfish C---, Blondelle, Snish and the Foals. In the fall, Bailey had members of The View and The Paddingtons in some shots. "The ads reflect the next generation of British talent," added the spokesman, who declined to provide the budget for spring.

 

[Zita]

it's fresh to me, i love it n Lily looks great

 

[miss_nyc]

UK Vogue scanned by me

 

[psychodream7]

The entire campaign and a behind the scenes video is available at the Burberry website right now.