this is soo much better than i expected! i'm not a huge lily fan- matter of fact i used to not like her- but she really stands out in these...i love the setting, the clothes, the lighting- everything just comes together to create a wonderful campaign thus far...its a great departure from previous campaigns...but it kinda does look like an editorial in some images, but once the burberry logo is added to it, it may look more official looking...but it looks great to me already