Chloé S/S 2010 : Raquel Zimmerman & Malgosia Bela by Mario Sorrenti

[gossiping]

second ones look even LESS "chloé" i hate them its a shame.

 

[Melly5525]

I like the ads alot, they have a fresh clean vibe to them and Raquel looks stunning, really like the new one with the cape, but I agree the ss07 campaign is my all-time favorite, that collection was amazing though

 

[helmut.newton]

Terrible. The Spring 2007 campaign is ten million times better than this. Isn't it clear that Inez&Vinoodh were the best photographers for Chloe? It's interesting to experiment with other photographers, but as the saying goes, if it ain't broke don't fix it.

All of these shots are awful to me. They are too masculine first of all for the Chloe aesthetic and second of all they are very unoriginal and mundane. Sure, Raquel is beautiful but so what? The styling, the clothing, the set, the poses and the photography all contribute to one big NO.

Seriously, how did they go from this to now?

jozworld.fr

 

[missbluejean]

both shots don't look like Chloe ads at all but i still like it. and let me just say that Raquel looks so stunning in this

 

[LagerfeldBoy]

The new ads are way better then the previous one. Overall, i think they portray what the collection was: Simple. I mean it was a simple minimalistic collection and that's what the ads seem to showcase and I think it works wonderfully.

 

[mackos]

It's as boring as McGibbon's clothes are, but I do enjoy Raquel here.

 

[mikel]

It's nice, but it's more Max Mara than Chloe to be honest.

 

[mikeijames]

^good observation and so true.

 

[Mchunu]

#99- i just love the vintage feel and beige overtone to these. They really look so well done and authentic like they were snatched right out of the 70s. The image on the left is just not working for me, i think it's the post along with the heavy shadow. The one on the right is just flawless, despite the lost eyes.

 

[ad041715]

I love the new shots. They're very classic. But I agree that past seasons campaigns were stellar and they need to bring the life back.

 

[FashionFollower]

Terrible. The Spring 2007 campaign is ten million times better than this. Isn't it clear that Inez&Vinoodh were the best photographers for Chloe? It's interesting to experiment with other photographers, but as the saying goes, if it ain't broke don't fix it.

All of these shots are awful to me. They are too masculine first of all for the Chloe aesthetic and second of all they are very unoriginal and mundane. Sure, Raquel is beautiful but so what? The styling, the clothing, the set, the poses and the photography all contribute to one big NO.

Seriously, how did they go from this to now?

That's the Spring '05 campaign, I believe.

 

[chinsumo]

After Phoebe left Chloe, the best collection and ad campaign was no doubt the Spring 2007 Collection.

 

[VogueGirl8910]

I like the two new shots.

 

[Kanna]

The new pics are lovely. I personally think this season is as boring as last season when it comes to ad/campaigns, but this campaign is going to be one of the best to me..

 

[chrisis511]

Chloe's this season fits FW than SS. The ed looks so girlish

 

[fearless123]

Again, just slightly bigger scans of the ones shown before:



scanned in by me, from Vogue UK February 2010

 

[mousyy]

thanks fearless123, i like those shots much more than the first one.

 

[kasper!]

MDC said this was by Mario Sorrenti..

 

[Carla-A]

I definitely like this ad. It's simply gorgeous, and Raquel looks beyong elegant in it.

 

[testinofan]

Chloe SS2010 Full campaing
Models: Raquel Zimmermann, Malgosia Bela



chloe.com