Some of them even get chances to pre-see in Paris.
Comic Con money can talk too.
And there are forums of suits or clothes-interested (not even fashion) forums follow no other than RO in all fashion month scheduled brands. It's a cult after all, everyone knows that.
Hardly a cult. Any group, be it online or real life, with a heavy if not exclusively concentration of men, will devour Rick's stuff, partly because it targets the peter pan complex, partly because men like their men domineering and telling them so. They can call it a cult, a sect, a religion, 'goth ninjaness', noir zeitgeist, barbarian mysticism, whatever bulls*it name rhymes.. at the end of the day you have 5 guys uniformed and looking like they have one or none ideas of their own, priding themselves because they're uniformed and it took a lot of financial reward and word of mouth access to get
there... an achivement no different (or harder) than consuming any other label devoted to status back in the late 80s and 90s and a lifestyle approach that can be found among bankers or technology entrepeneurs... specific luxury goods items? check, michelin-starred restaurants? check, overpriced furniture from hole in the wall atelier in nameless alley in northern italian village? check. No one calls hipsters a cult and certainly not bankers..
If his clients or admirers feel good thinking it is one and embellishing extravagant spending with some values or ideas, more power to them, better than getting together to kill others or look at pics of kids, but the sole basis of it, which is luxury shopping, is laughable, and for the frequent displays of douchebaggery and class superiority in cities plagued by inequality, you might as well distribute tees that say 1% and call it a cult.