Discussion: Who Should Be The Creative Director of Gucci?

[proseccotabis]

bit funny shade journalism

Susanna Nicoletti on PAMBIANCO daily article :

And, yes, analysts are serious
They think Gucci needs to implement a Burberry strategy
Fantastic.
So more Flora scarves and Gucci hobo bags, maybe shot in via delle Panche or Santo Spirito to highlight the Florentine roots. Maybe with a Korean actress in front of a bistecca.
And a new Creative Director NOW because they need a rally on the 26th of February. Maybe the two brands could share Daniel Lee or Kim Jones?
They say a lack of a CD could slow down the recovery. No, the recovery is not taking off because of the huge stocks all over the distribution channels, no. It’s because the brand missed a CD with a magic wand.
Wow.

This is better than a Kubrick plot.

View attachment 1352316

her SHADE feels uber personal lol I LIVE!!!
i am SAT for the show tomorrow.

 

[Xone]

i am SAT for the show tomorrow.

yes! haha...im curious about the "mastemind" strategy of Cantino/Bellettini and what they send to the runway....

Someone have the Pambianco full article? it's been a rough day and i need to laugh a little...

 

[Xone]

 

[proseccotabis]

"Immediately after the appointment, it will be necessary to add an original and engaging touch to the already renewed image of Gucci, "which appears more elegant and of quality, but not very dynamic", explains the analyst."

No sh*t Sherlock

 

[Xone]

"Immediately after the appointment, it will be necessary to add an original and engaging touch to the already renewed image of Gucci, "which appears more elegant and of quality, but not very dynamic", explains the analyst."

No sh*t Sherlock

well, i read it and i laughed. Mission accomplished! haha

Really? nothing new or interesting on that post...

 

[Creative]

Why would you waste resources in a teaser like that? They are so lost. It has nothing to do with the 3D Audi metallic logo from a few days ago. Also, those kind of intellectual, Pinteresty videos are so some-years-ago when Jamie Hawkersworth was having his moment.

I don’t relate that tumblr vibe to Gucci at all. They want to be fierce, Tom Ford, back to roots… what does that video have to do with it all?

Tbh, as François-Henri said in his previous post in this forum, I think Gucci will remain the TFS meme. Every brand has a purpose and I think that must be Gucci’s. It’s like a ship sinking and sinking… and the efforts are even worse than letting it sink.

 

[LadyJunon]

bit funny shade journalism

Susanna Nicoletti on PAMBIANCO daily article :

And, yes, analysts are serious
They think Gucci needs to implement a Burberry strategy
Fantastic.
So more Flora scarves and Gucci hobo bags, maybe shot in via delle Panche or Santo Spirito to highlight the Florentine roots. Maybe with a Korean actress in front of a bistecca.
And a new Creative Director NOW because they need a rally on the 26th of February. Maybe the two brands could share Daniel Lee or Kim Jones?
They say a lack of a CD could slow down the recovery. No, the recovery is not taking off because of the huge stocks all over the distribution channels, no. It’s because the brand missed a CD with a magic wand.
Wow.

This is better than a Kubrick plot.

View attachment 1352316

Full article - Translated by Google, corrected by me:

Gucci, analysts need a Burberry-style ‘cure’. Eyes on tomorrow’s show

By Sara Rezk
24 Feb 2025

Time is running out: analysts say Kering needs its ‘cure’ right now, that is, in practice, not just a guide for Gucci’s style, but also concrete strategic actions to bring the increasingly critical results that the French group has shared in the last year back to positive territory. Luca Solca of Bernstein provides hypotheses for a real turnaround, having analyzed the weight that some urgent actions would have, the opportunities that may still interest François Pinault’s luxury giant, but also the risks it faces. At the center of the analysis – ça va sans dire – is the fate of Gucci, until recently Kering’s flagship brand, and now its main ‘Achilles heel’.

According to Solca, first of all, "Gucci needs a new notable creative director, and it needs one now". The analysis explains how the path taken by the outgoing creative director Sabato De Sarno would have actually laid the foundations for a radical and positive change, detaching itself from the opulence of the collections designed by the previous designer, Alessandro Michele who - despite being the architect of an unprecedented leap in Kering and Gucci's turnover - no longer had a hold on the maison's customers; De Sarno's work had injected the fashion house with a dose of refined simplicity, of discreet elegance that apparently had a good chance of guaranteeing a recovery and that had immediately convinced analysts and buyers, receiving applause since the first collection shown.

The good intentions did not translate into economic growth, and indeed, Gucci quickly touched the 'depths', dragging down the parent company. Since Sabato De Sarno’s arrival – although it is worth noting that the accounts had already begun to decline before his appointment – the maison’s turnover has begun to struggle: in the first six months of 2024, Gucci’s revenues had stood at 4.1 billion euros, down 20% at current rates (-18% on a comparable basis) and consequently Kering’s had been equal to 9 billion euros, down 11% with a net profit of 878 million euros, down 50% compared to 1.78 billion in the first half of 2023. At the end of the year, the decline in revenues of the double G house reached 23 percentage points (and with a -24% in the last quarter alone).

Now, therefore, according to the analyst, the main objective would be to announce a successor, as the absence of a creative director could slow down Gucci’s recovery. Bernstein, however, expects an imminent announcement tomorrow, on the occasion of the Milan fashion show that will be signed by the internal team, and it could change the cards on the table. "Investors tend to react quickly to news of turnarounds in the luxury sector, as demonstrated by the Burberry case", Solca underlines.

Immediately after the appointment, it will be necessary to add an original and engaging touch to the already renewed image of Gucci, "which appears more elegant and of quality, but not very dynamic", explains the analyst. Who also makes some hypotheses on a possible passing of the baton: "A prominent designer like Hedi Slimane, the most likely candidate, but also John Galliano or Maria Grazia Chiuri could give new impetus to the brand and bring it back to the centre of the scene".

In his opinion, the future elected representative will have three priorities: relaunching the iconic products, which are 'boring' and uninspired, thus following the trail of the Burberry Forward strategy presented by the British brand to rekindle the desire for the brand; secondly, the need to introduce a defined and attractive communication strategy to stimulate full-price sales and finally the ability to create the so-called ‘hype’ around the brand before the arrival of the new spring-summer 2026 collection.

In conclusion, the results will depend on the good execution of the strategies implemented, in particular for Gucci, whose future will determine the relaunch of Kering. For this reason, it will also be essential to attract customers back to the stores and improve the perception of the brand in China and relaunch iconic products. Investors will be closely monitoring developments in the coming weeks.

The company's forecasts for Kering's full year 2025 are ambitious, but comments on short-term sales point to continued weakness, making a rebound necessary in the second half of 2025. (maximum 1.2 percent). Gross margins could benefit from higher full-price sales, given that Gucci has sold off much of the Michele-era inventory and plans to close 50 stores, a third of which are outlets. However, they believe that revenue growth will decline by -2%/-5% due to the rationalization of the retail and wholesale channels. Saint Laurent and Bottega Veneta's margins are also unlikely to return to previous highs.

Equita analysts comment on the strategy similarly, explaining: “After the brand has strengthened its dimension of elegance, heritage and tradition in the last 24 months, the new designer will have to inject even more creativity and fashion content, with the aim of winning back the aspirational consumer; management expects single-digit retail revenue growth in full-price stores for the full year, with a progressive acceleration over the course of the year, thanks to easier comparison and the launch of new products. This should make it possible to offset the continued decline in wholesale (approx. -30%). The impact of store closures is expected to be marginal as it is partly offset by the selective openings of full-price stores.

From a forecasting point of view, however: “We remain convinced that 2024 may have been the bottom year for the group but we do not see upside on the estimates in the short term and we await greater visibility before betting on a return to sustainable growth and margins”.

PambiancoNews

 

[HigthaVandah]

John Galliano 👀

 

[yslforever]

“We remain convinced that 2024 MAY have been the bottom year for the group but we do not see upside on the estimates in the short term and we await greater visibility before betting on a return to sustainable growth and margins”.
A world salad to to say they have no clue, and dropping names that have shown little interest for Gucci: Hedi at Kering ? John ?

 

[PDFSD]

her SHADE feels uber personal lol I LIVE!!!
i am SAT for the show tomorrow.

i think she has more a problem with Luca Solca (another adviser analyst) in the article lol

 

[jeanclaude]

A a Burberry-style ‘cure’??? Burberry is bad too!

They are going to sink more and more, beyond the bottom!

 

[jeanclaude]

Another teaser...now they are into green...wow, they are soo creative!