Discussion: Who Should Be The Creative Director of Gucci?

[fenty]

Its like Chanel all over again, that scandal did a number on Kering

 

[fruitdots]

Hilarious to hear this after all their bullsh*t about returning to tradition and heritage. If Alessandro Michele was some sort of aberrance or divergence from the Gucci codes, what do they think Demna is going to bring?

 

[WannabeCowboy]

Kering stock is now a total free fall. It’s down more than 5% with no signs of letting up.

 

[yslforever]

Michele already Did Gucci x Adidas collab, from Demna we can expect:
- Gucci x Nike
- Gucci x Aloyoga
- Gucci x Lululemon

LOL

Plus Gucci DHL Puma Scholl !!

 

[Xone]

The press release

 

[FashionPower]

Hilarious to hear this after all their bullsh*t about returning to tradition and heritage. If Alessandro Michele was some sort of aberrance or divergence from the Gucci codes, what do they think Demna is going to bring?

Simple, they finally realized the heritage and simplicity narrative backfired.
Current fashion's panorama only allows for HUGE talents or shock factor in order to gain quick success.
Sabato proved to be a terrible creative and his offerings were as basic and boring as a Mango online trunkshows.
They are betting on Demna's gimmicks now...
Remember that the same board that complained about Michele's menswear of underperforming due to offering being too feminine and linked to womenswear now bets on a designer Who released a gay pride capsule and had his husband close a runway show wearing a bridal dress LOL

 

[br3ncon1]

Wow this is a plot twist. There's gonna be so much Balenciaga deadstock now.

 

[Sensation]

What a terrible choice.

 

[LadyJunon]

Simple, they finally realized the heritage and simplicity narrative backfired.
Current fashion's panorama only allows for HUGE talents or shock factor in order to gain quick success.
Sabato proved to be a terrible creative and his offerings were as basic and boring as a Mango online trunkshows.
They are betting on Demna's gimmicks now...
Remember that the same board that complained about Michele's menswear of underperforming due to offering being too feminine and linked to menswear now bets on a designer Who released a gay pride capsule and had his husband close a runway show wearing a bridal dress LOL

That said, Demna's Balenciaga is an aggressively masculine brand with the heavy streetwear influences. This could work.

 

[Valentine27]

The press release

English text :

Kering and Gucci are delighted to announce the appointment of Demna as the House’s new Artistic Director, starting early July 2025.
Demna, Artistic Director of Balenciaga since 2015, has redefined modern luxury, earning global recognition and cementing his authority on the industry.
François-Henri Pinault, Chairman & CEO of Kering, stated: “Demna's contribution to the industry, to Balenciaga, and to the Group's success has been tremendous. His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.”

Francesca Bellettini, Kering Deputy CEO in charge of Brand Development, said: “Demna’s profound understanding of contemporary culture, coupled with his extensive experience in conceiving visionary projects, has established him as one of the most influential and accomplished creatives of his generation. His appointment as Artistic Director is the perfect catalyst to reignite Gucci’s creative energy. I look forward to the collaboration of Demna and Stefano as they lead Gucci into a new era of success.”

Stefano Cantino, CEO of Gucci, said: “I have always admired Demna's creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary. With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance.”

Demna said: “I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci's amazing story.”​

 

[WannabeCowboy]

The main Gucci store in my town has a full-size children’s department with its own storefront. I can’t wait to see what Demna designs for the kiddos.

 

[blueorchid]

The main Gucci store in my town has a full-size children’s department with its own storefront. I can’t wait to see what Demna designs for the kiddos.

Oh… not the the grooming again

 

[crisistunity]

i went through the five stages of grief in 25 seconds; now i’m just trying to process this move. i’m flabbergasted and enraged my king, hedi, didn’t take the helm

 

[Caffeine]

Not a good look, given all these conspiracy theories...

 

[HigthaVandah]

They really did fool us didn’t they??? My source in Gucci hq was saying it’s 1000% Hedi I’m crying

In all seriousness, can brands just spread rumors like this to keep their actual choice a surprise without legal consequences? Is it common practice as an unofficially official strategy?

 

[fashionisnotfunanymore]

Gross! There goes Gucci's reputation down the toilet. The management team has reverted to the short-term gain strategy. Controversy selling can only get you so far.

I'm curious if Heidi turned down the role because he's insistent on being associated with a Parisian label....

 

[90sfan]

AMAAAZING NEWS!!!!!
LONG LIVE DEMNA!!!

 

[youthinasia]

AMAAAZING NEWS!!!!!
LONG LIVE DEMNA!!!

Was waiting for your press release, 90sfan. Thank you.

 

[90sfan]

Was waiting for your press release, 90sfan. Thank you.

😘🥰🥰😘🥰🥰

 

[90sfan]

Demna, one of the VERY few designers who push things forward. Im old enough to remember Martin Margiela got the WORST reviews from press and creeps on internet forums. Now they LOVE him, the same people who trash Demna. History repeating lol