I just don't understand why they decided to use that shiny red background. This whole campaign would've worked so much better if the setting was maybe a fancy suite (think Gucci S/S 12 or Versace S/S 07). The casting if off too, but I think separately the girls look alright, just not together. I would've casted two more girls & put them in between Amanda & Elisabeth. Sometimes campaigns can look too crowded with more than three girls, but in this case it would've worked. Had Nadja & Andreea been in between Amanda & Elisabeth, this could've been awesome.
The newest shot where they're wearing the purple pieces, is by far the strongest image we've seen. The colours work well together and I like the symmetry between the two girls. For the time time a handbag from the collection actually looks desirable too.
Until now I'm getting the asian vibe. The girls are not enough strong to be in this Gucci campaign. The blonde one should be Natasha and the brunette Karmen.
Photographers: Mert Alas & Marcus Piggott Stylist: Edward Enninful Art Director: Riccardo Ruini Models: Amanda Wellsh, Elisabeth Erm, Luca Stascheit & Tommaso de Benedictis
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