H&M has teamed up with Trish Summerville, costume designer on Girl With the Dragon Tattoo, on a Lisbeth Salander-inspired clothing collection.
And it makes more sense if you think about it. H&M is the most famous Swedish fashion brand, and Stieg Larsson's Dragon Tattoo series is arguably the most famous literary export that the country has to offer: why not combine the two?
And while fans of the books and films may not be rushing to copy the protagonist's gothic black crop, multitude of piercings or distinctive body art, we're willing to bet they'll feel very differently when it comes to emulating her tough-look rock-chick styling.
The 30-piece capsule collection has been described as having "a dark, urban feel" - so think lots of ripped skinny jeans, printed tees, leather and lace-up boots, with the odd hooded top thrown in for good measure.
"The clothes are all about the attitude," explains Ann Norling, designer for Divided at H&M.
"They have a toughness to them but they are also really flattering. The collection is so much more than costume - it's a fashion statement, it's modern, and it's right for now."
The H&M Girl With a Dragon Tattoo collection is set to launch exclusively at the Colette department store in Paris on 28 November, before rolling out to 180 H&M stores worldwide and online from 14 December. (mydaily.co.uk)
And it makes more sense if you think about it. H&M is the most famous Swedish fashion brand, and Stieg Larsson's Dragon Tattoo series is arguably the most famous literary export that the country has to offer: why not combine the two?
And while fans of the books and films may not be rushing to copy the protagonist's gothic black crop, multitude of piercings or distinctive body art, we're willing to bet they'll feel very differently when it comes to emulating her tough-look rock-chick styling.
The 30-piece capsule collection has been described as having "a dark, urban feel" - so think lots of ripped skinny jeans, printed tees, leather and lace-up boots, with the odd hooded top thrown in for good measure.
"The clothes are all about the attitude," explains Ann Norling, designer for Divided at H&M.
"They have a toughness to them but they are also really flattering. The collection is so much more than costume - it's a fashion statement, it's modern, and it's right for now."
The H&M Girl With a Dragon Tattoo collection is set to launch exclusively at the Colette department store in Paris on 28 November, before rolling out to 180 H&M stores worldwide and online from 14 December. (mydaily.co.uk)
This looks very interesting though!! Maybe just maybe I'll purchase another!
