^ totally.., it's very bio-eco centered, since paper is an already recycled material, its very enviroment friendly and easily disposable
alternative paper couch and 'chairs' where poping up everywhere at Milano's trendsetting furniture fair last month and those paper feel new tech polyester mixes (see Sander) seem to me as the epitome of modernism.
also, beware
some of the new tech paper feeling wovens (fabrics), get their dry and stiff feel by use of micro metal fibres
those have been around for almost a decade now but they just started 'improving' and now get almost popular since they can get produced at semi-reasonable prices