Sabato De Sarno - Designer, Creative Director of Gucci

[Lola701]

The only positive lesson that we can draw from this, maybe:
the lowest point of creativity of a house that was Top5 brought automatically the lowest commercial performance.

As a warning to the suits that care only about two digits growth and see the designing teams as instruments to reach their KPIs.





(Now I am thinking of Maria Grazia's tenure at Dior and want to delete this message 😅)

But the issue is never about creativity. It’s always either about vision, strategy or investment.

MGC is very focused on her vision. She has a vision. It may not please everybody but you can’t deny that she is focused on her vision and delivering products in sync with the vision.

Creativity doesn’t mean anything without a strategy. That’s why for example you have someone like Olivier T. Who expressed great creativity at Rochas and Nina Rocco without results.

McQueen at Givenchy had creativity but no vision.

Frida wasn’t really a high time in terms of creativity but she believed in her vision, the products followed and the strategy was good.

With Alessandro and Tom, they had everything. Now, there’s nothing. We are confused by the campaigns, the products and when we are reading/watching the interviews/statements and looking at their execution, we are confused by the strategy.

 

[blueorchid]

Please don't question WHAT I was looking for on the Gucci website, but these bag charms are... well, they're something.


gucci

 

[PDFSD]

Please don't question WHAT I was looking for on the Gucci website, but these bag charms are... well, they're something.

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[tourbillions]

Please don't question WHAT I was looking for on the Gucci website, but these bag charms are... well, they're something.

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they didnt know what to do with the monogram bags that didnt sell.

 

[Frederic01]

Sabato De Sarno’s New Gucci Notte Collection Gets Its Debut At The LACMA Gala​

BY NICOLE PHELPS
3 NOVEMBER 2024

At last night’s LACMA Art+Film Gala honouring the artist Simone Leigh and the filmmaker Baz Luhrmann, the red carpet was also a runway, only this red carpet was actually pistachio green. Since last year when he took over as Gucci’s creative director, Sabato De Sarno has used the annual event in Los Angeles as a launch pad for his Gucci Notte evening wear, a special collection of elevated dresses and suits, examples of which could very well walk down future red carpets, considering awards season is nearly upon us. It was appropriate, then, that De Sarno was thinking about Old Hollywoodglamour when he was designing.

On Friday afternoon, he called in from fittings with Vittoria Ceretti, Mona Tougaardand Angelina Kendall, among other Gucci regulars. “When I think of Old Hollywood, there are some names that remind me of this spirit, like Rita Hayworth in Gilda, her sensuality is always in my mind. Or, of course, the incredible costumes of Joan Crawford. And there’s another actress I really love: Lauren Bacall. I’m very fascinated with these women,” he said.

The Gucci Notte womenswear includes crepe de chine dresses draped from bamboo, not unlike those in his spring/summer 2025 show, others with the pavé swirls of beading, as seen on that collection’s standout coat, and more with scarves trailing feathers at the end. De Sarno reported that Vittoria and co “feel like stars in this, this is what they tell me”. Then he repeated a line he’s offered many times since taking the reins at the Kering-owned brand. “I love to see people wear Gucci, and not Gucci wear them.” Maybe, he continued, “I’m going to wear sneakers tomorrow. Because sneakers are something that I love, and I want to feel like myself.” In the end, De Sarno, who was joined by his husband Daniele Calisti, chose black dress shoes for his white tux and tie-less black shirt, but he was in sneakers in spirit.


VOGUE

 

[avonlea002]

While his RTW offering is tolerable or just alright, the evening wear is always awful and dated in the worst way possible. The dresses above look like department store leftovers from the 2000's.

 

[Xone]

Sabato De Sarno’s New Gucci Notte Collection Gets Its Debut At The LACMA Gala​

BY NICOLE PHELPS
3 NOVEMBER 2024

At last night’s LACMA Art+Film Gala honouring the artist Simone Leigh and the filmmaker Baz Luhrmann, the red carpet was also a runway, only this red carpet was actually pistachio green. Since last year when he took over as Gucci’s creative director, Sabato De Sarno has used the annual event in Los Angeles as a launch pad for his Gucci Notte evening wear, a special collection of elevated dresses and suits, examples of which could very well walk down future red carpets, considering awards season is nearly upon us. It was appropriate, then, that De Sarno was thinking about Old Hollywoodglamour when he was designing.

On Friday afternoon, he called in from fittings with Vittoria Ceretti, Mona Tougaardand Angelina Kendall, among other Gucci regulars. “When I think of Old Hollywood, there are some names that remind me of this spirit, like Rita Hayworth in Gilda, her sensuality is always in my mind. Or, of course, the incredible costumes of Joan Crawford. And there’s another actress I really love: Lauren Bacall. I’m very fascinated with these women,” he said.

The Gucci Notte womenswear includes crepe de chine dresses draped from bamboo, not unlike those in his spring/summer 2025 show, others with the pavé swirls of beading, as seen on that collection’s standout coat, and more with scarves trailing feathers at the end. De Sarno reported that Vittoria and co “feel like stars in this, this is what they tell me”. Then he repeated a line he’s offered many times since taking the reins at the Kering-owned brand. “I love to see people wear Gucci, and not Gucci wear them.” Maybe, he continued, “I’m going to wear sneakers tomorrow. Because sneakers are something that I love, and I want to feel like myself.” In the end, De Sarno, who was joined by his husband Daniele Calisti, chose black dress shoes for his white tux and tie-less black shirt, but he was in sneakers in spirit.

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VOGUE

The moment he talks and says one thing and then deliver the exact opposite...maybe he has a vision in his mind but he needs to figure it out how to do it visually...because so far...it's going down....

 

[jeanclaude]

One of them is the killer...guess who!!


gucci on facebook

 

[Frederic01]

“I’m going to wear sneakers tomorrow. Because sneakers are something that I love, and I want to feel like myself.”

He needs media training and ASAP because this is getting embarrassing. I have not heard one intelligent or poetic or interesting statement come out of his mouth since the day he started.

Alessandro, even with the language barrier, really did have a poetic and well informed way of communicating.

Sabato, on the other hand, does not come across well in the media. He either sounds very infantile or very arrogant, but never charming like his predecessor.

 

[blueorchid]

One of them is the killer...guess who!!

It's a twist! All three!!!

 

[MulletProof]

Alessandro, even with the language barrier, really did have a poetic and well informed way of communicating.

I don't know, Alessandro sounded like he was auditioning for Zoolander 3 most of the time, I mean, this gem from 2019?:

You could think that I’m the coolest and most attractive fashion designer, but I’m not unique. I’m only unique because I’m me.

💀

 

[Frederic01]

^^^ Still nowhere near as cringey at Sabato, sorry! This was taken from a piece where Alessandro was speaking about the concepts of authenticity and plagiarism in the fashion world, and about ideas of "the copy" in the art world, etc. This is Interview Magazine too, which is conversational and offhand in their interviews by original design.

MICHELE: I don’t. I mean, come on. I’m not god. You could think that I’m the coolest and most attractive fashion designer, but I’m not unique. I’m only unique because I’m me. Just like you are only unique because you’re you. I’m not a diva.

WWD and Vogue is a different media format altogether. Those are tightly controlled by internal PR teams. Everything is signed off by their teams to make sure their designers are painted in the best light LOL.

 

[GivenchyHomme]

He appears to have given himself an extravagant makeover, which is ironic given the disastrous state of the company. It’s as if he’s living out a perverse, Marie Antoinette fantasy while his “France” (Kering) faces turmoil. Someone needs to bring him back down to earth—immediately!

 

[Xone]

He appears to have given himself an extravagant makeover, which is ironic given the disastrous state of the company. It’s as if he’s living out a perverse, Marie Antoinette fantasy while his “France” (Kering) faces turmoil. Someone needs to bring him back down to earth—immediately!

Or chop his head hahaha lol

 

[Xone]

One of them is the killer...guess who!!

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gucci on facebook

is this the cast one of those p*rn movies "pleasing daddies" or something hahaha...

 

[FashionPower]

The fit of his suit...tragic 😭

 

[LadyJunon]

The fit of his suit...tragic 😭
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He's making Vaccarello look like a grand-couturier.

 

[carla56]

The fit of his suit...tragic 😭
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The sleeves covering almost the entire hands… he thinks he is cool, but he’s just pathetic

 

[ellearchivist]

It’s crazy that there are over 80 pages dedicated to him. Alessandro has nowhere near this much.

 

[fashionsavvvvvy]

The fit of his suit...tragic 😭

There is something feels incredibly cheap about the 2 gowns. Maybe the materials and the colors?