Sabato De Sarno - Designer, Creative Director of Gucci

[Xone]

You can see more of this

 

[PDFSD]

It’s crazy that there are over 80 pages dedicated to him. Alessandro has nowhere near this much.

its not a flex in this case lol

 

[blueorchid]

For Canadians of a certain age: the gowns are giving Le Château circa 2002.

 

[FashionPower]

The gowns are beautiful but they have this very strong Elie Saab / prom night demodè look with the sheer capes paired with feathers.
It's a huge improvement from last years' Gucci Ancora Notte fiasco collection.
Those mini bamboo clutches are divine but they were shown so poorly in the fashion show back in September, the models back then were holding them covering the circular handle detail, which is the most interesting part of the bag itself.

 

[NoInvite]

"Great gowns, beautiful gowns" - Aretha Franklin
He seems to love ostrich feather.

 

[Yasouss]

It's shocking how ill fitting the men suiting is. The grey one on Clement is particularly atrocious and he can make most things look good! The evening gowns also look quite cheap and made from bad fabrics.

 

[fenty]

The menswear is awful, but what's new?

 

[imjustken]

The fact that Kering picked him and keeps for that long really makes you wonder what kind of luck they had hiring Michele. They didn't deserve the man. He was a godsent next to Sabato. Gucci was exciting and full of ideas before. Sure it was derivative and it got gimmicky but at least it had a strong point of view. Now it's just a huge bland mess. What are they doing ? Why did they let go of Alessandro again ?

 

[Monsieur Cristobal]

The fact that Kering picked him and keeps for that long really makes you wonder what kind of luck they had hiring Michele. They didn't deserve the man.

About Kering: from the top of my head:
-you change the name from PPR to Kering
-you put Hedi at the helm of Saint Laurent
-you put Alessandro at the helm of Gucci
-you put Demna at the helm of Balenciaga

This is not "having luck", this is "devouring and leaving no crumbs".

 

[Xone]

Well..

 

[PDFSD]

Well..

sooo smart to hire your friend you know from Prada/Miu Miu that just been at Givenchy a brand that was dead for the last years with no communication high points to speak of .......great CV after the other recent hire from loro piana shirtless on ig makes the other 2 clowns that left Alessio and Benjamin seem like professionals

 

[Xone]

sooo smart to hire your friend you know from Prada/Miu Miu that just been at Givenchy a brand that was dead for the last years with no communication high points to speak of .......great CV after the other recent hire from loro piana shirtless on ig makes the other 2 clowns that left Alessio and Benjamin seem like professionals

At this point i'm just waiting for a change of CD as he is part of the disease (not lady gaga related lol)

 

[FashionPower]

sooo smart to hire your friend you know from Prada/Miu Miu that just been at Givenchy a brand that was dead for the last years with no communication high points to speak of .......great CV after the other recent hire from loro piana shirtless on ig makes the other 2 clowns that left Alessio and Benjamin seem like professionals

You forgot to mention Cedric Murac, that merchandising / image manager who did absolutely nothing during his tenure (while still getting his 6 figures salary) since Sabato pushed Zanola as artistic director leading to constant beef between Murac and Zanola LOL what a mess, Murac was pushing for a sexy Tom Ford-esque image while Zanola was all about elevated quiet luxury with a hint of quirkiness and intellectualism (aka pricer Zara)

 

[Xone]

You forgot to mention Cedric Murac, that merchandising / image manager who did absolutely nothing during his tenure (while still getting his 6 figures salary) since Sabato pushed Zanola as artistic director leading to constant beef between Murac and Zanola LOL what a mess, Murac was pushing for a sexy Tom Ford-esque image while Zanola was all about elevated quiet luxury with a hint of quirkiness and intellectualism (aka pricer Zara)

Zanola is a mess...Another bad choice from ancora guy...

 

[Yasouss]

Very tongue in cheek to comment on her extensive experience and then follow by Givenchy which hasn’t been known for any good communication since Tisci

 

[FashionPower]

Zanola is a mess...Another bad choice from ancora guy...

He's so artistic and his vision is wide and creative, let's recap his portfolio jobs for Gucci:
- Fall 2023 campaign: studio shot with Vittoria (blank background)
- 2023 Winter holiday: Costco campaign with "I feel love" song playing in background
- Spring 2024 campaign: studio shot with newbies (white background)
- Luggage campaign fashion: Kendall + Bad Bunny flying commercial...LOL
- Luggage campaign sport: Jannik Sinner holding a Gucci duffle while wearing Nike cap and Head bag and rackets...LOL
- 2024 Summer holiday: tacky logo entry level items shot in swimming pool underwater...LOL
- Fall 2024 campaign: studio shot (white background) with models sit on chairs
- Flora parfum with Miley: decent I have to say but incredibly tacky with the Hollywood sign covered in flowers
- 2024 Winter holiday: Kendall in Savoy hotel Rosso Ancora elevator with "I feel love" song playing in background
- 2024 Cruise: first decent campaign?

Out of 9 different jobs, he opted for blank background in 3...talking about being so creative you end up burning out.

 

[FashionPower]

Very tongue in cheek to comment on her extensive experience and then follow by Givenchy which hasn’t been known for any good communication since Tisci

Givenchy PR and communication went downhill right after Youssef Marquis (lamarquisette) left the company back in 2021.
However, it was already terrible even during Clare's tenure due to differences in terms of image and vision between the two: Youssef is your typical gay party monster who is obsessed with pop culture and celebrities, while Clare is the opposite: very introvert, more conceptual / intellectual and very picky in terms of celebrities endorsements.
This is why the #Arivenchy fiasco campaign with Ariana Grande was the worst choice ever for the brand, it felt so forced and contrived, a pure cash grab choice that backfired terribly.

 

[ellearchivist]

He's so artistic and his vision is wide and creative, let's recap his portfolio jobs for Gucci:
- Fall 2023 campaign: studio shot with Vittoria (blank background)
- 2023 Winter holiday: Costco campaign with "I feel love" song playing in background
- Spring 2024 campaign: studio shot with newbies (white background)
- Luggage campaign fashion: Kendall + Bad Bunny flying commercial...LOL
- Luggage campaign sport: Jannik Sinner holding a Gucci duffle while wearing Nike cap and Head bag and rackets...LOL
- 2024 Summer holiday: tacky logo entry level items shot in swimming pool underwater...LOL
- Fall 2024 campaign: studio shot (white background) with models sit on chairs
- Flora parfum with Miley: decent I have to say but incredibly tacky with the Hollywood sign covered in flowers
- 2024 Winter holiday: Kendall in Savoy hotel Rosso Ancora elevator with "I feel love" song playing in background
- 2024 Cruise: first decent campaign?

Out of 9 different jobs, he opted for blank background in 3...talking about being so creative you end up burning out.

Cruise 2024 was only decent because it heavily mimicked the Glen Luchford Gucci shoots. And the flora parfum was art directed by the people that do M Le Monde I think.

 

[PDFSD]

You forgot to mention Cedric Murac, that merchandising / image manager who did absolutely nothing during his tenure (while still getting his 6 figures salary) since Sabato pushed Zanola as artistic director leading to constant beef between Murac and Zanola LOL what a mess, Murac was pushing for a sexy Tom Ford-esque image while Zanola was all about elevated quiet luxury with a hint of quirkiness and intellectualism (aka pricer Zara)

true # Facts but i was thinking more of the clowns in communication and marketing thats why lol

www.instagram.com/nameisriccardo Zannola came with Ancora guy as a duo package, whereas Cerdic was hired by top management with dreams of being in charge of creative ......so the clash begun lol

 

[Xone]

true # Facts but i was thinking more of the clowns in communication and marketing thats why lol

www.instagram.com/nameisriccardo Zannola came with Ancora guy as a duo package, whereas Cerdic was hired by top management with dreams of being in charge of creative ......so the clash begun lol

That only speaks the mess Gucci is now...
if they came as a duo then the duo needs to say arrivederci...lol