Sabato De Sarno - Designer, Creative Director of Gucci

[FashionPower]

We are fully into Cruise, close to Spring Summer drops in stores and we can definitely say that also the Sabato Fall Winter collection is a commercial flop. The Spring Summer collection was a no brainer due to the level of blandness and basicness, but I am surprised the also the winter collection flopped hard too cause it was a huge Improvement in terms of design and aesthetic, especially for the accessories proposals. But apparently the vision was too weak to make someone want to buy the crystal pumps, the horsebit cuissards or the GG Milano bags.
I am expecting the Cruise collection Will be a flop too with the Spring Summer 2025 showing weak signs of commercial success, based on how well was received.

 

[FashionPower]

NEW FLOP ALERT!
NEW FLOP ALERT!
New gift campaign, third chapter with...GUESS WHO? Solange and Tina Knowles! Can you name someone more random to become the face of one of the most important and renown brand in the world? What's next, Jeffree Star for Saint Laurent under Cedric Charbit?
Maybe Zanola is a Beyonce fan, so they picked up the second choice due to budget constraints...who on earth is interested in Solange and her mother? NO ONE. Tina's botoxed frozen face definitely fits the Sabato aesthetic, elevated Zara...am I right?

PLEASE LET THIS NIGHTMARE END ASAP!!!

 

[jeanclaude]

I would love to see Sabato and Solange alone in an elevator...

 

[Lola701]

I love Solange.
But tbh, he could have the ghost of Prince on his campaigns that it wouldn’t change anything: the products and the vision are still not there.

 

[NoInvite]

Solange wouldn't be caught dead in that bag.

 

[FashionPower]

Solange wouldn't be caught dead in that bag.

Same with Kendall and Bad Bunny carrying tacky bright colored Savoy duffles.
These kind of people get crocodile Hermes Hacs or Bottega intrecciato duffles, not canvas monogram with GG...
The disconnection between their ambassadors and the fashion proposition is hilarious honestly, like those influencers who get invited to Miu Miu and CHANEL shows, have their closets full of Hermes but end up doing cheap Instagram adv for Revolve, Liu Jo or Pinko just to grab that cash.