On first sight, the cover story isn't my sort of thing at all, but the one word I would definitely use to describe it is vibrant. I'm looking at my subscription copy in front of me, and the glossy finish gives something extra to that sense of contrast between the white background and the colours. Flicking through it, there's a one-page 'values' type of pronouncement made by Edward about the magazine committing to looking at stuff "we deem to be forces for positive change". Right below this are the logos of the official partners for Vogue "Forces for Change", which are Nike and BMW. So with the power of £££ behind him, Edward is continuing to make his own manifesto for the magazine, and using his own branding for it. "Forces for Change" was the coverline of the Meghan-edited issue - who needs to follow the herd by repeating a "Vogue Values" press release on your January cover when you've already been making global headlines with your own message on your September issue, months ahead of any of the others. The one-page Love preview with Zendaya is the usual childish nonsense, sunflowers in her hair while she's blowing bubbles, with a few butterfly images stuck round the white border of the image. The Hollywood portfolio... it's not terrible by any means, but it makes you realise how much fashion magazines miss that Testino style of celebrity imagery, with all its flattering glamour. For one reason or another, we've lost the work of so many photographers, and mediocrity has taken its place. This is an issue I'll probably have to put aside for a while to see if I find something to appreciate about it in a week or so's time. I don't hate what I see, but nothing is grabbing my attention either.