Virginie Viard - Designer, Creative Director of Chanel

Maybe that sounds weird but as @Lola701 mentioned, lots of characteristic patterned fabrics such as Kente (Ghana), Shweshwe (South Africa), Kitenge (Zambia), Baoule (Cote D’Ivoire), Ankara (Nigeria). They should invite local talents to cooperate.
Considering her poor skills in dressmaking, I would rather have her do prints with artists on chiffon and silk. Maybe a bag in kente why not?
I would rather let Imane Ayissi among others do justice to those fabrics…

It’s not like Virginie really succeed in highlighting the Metiers d’Arts.
 
It’s quite an interesting choice of location. Maria Grazia Chiuri must be mad jealous. It’s where she probably wanted to stage her Cruise 2020 collection instead of Marrakech. LOL
 
It’s quite an interesting choice of location. Maria Grazia Chiuri must be mad jealous. It’s where she probably wanted to stage her Cruise 2020 collection instead of Marrakech. LOL
Saint-Laurent wanted to do a Marrakech show, it was in preparation since fall 2018, but they cancelled as soon as they learned Dior planned to do a show on April 30th 19, 3 weeks before the SL show.
Also Saint-Laurent were super pissed that Dior exhibited only Dior by YSL clothes during the 3 days-events (which were a true compilation of the worst cultural clichés).
in 2022, SL is having another show there in Marrakech mid-July, I told them it was stupid (the heat has already hit 46° a couple of days ago).
Dakar in December is way cooler though.
 
Saint-Laurent wanted to do a Marrakech show, it was in preparation since fall 2018, but they cancelled as soon as they learned Dior planned to do a show on April 30th 19, 3 weeks before the SL show.

Oh well! In fashion you have to be fast, particularly with these kind of locations, as there is a limited amount of cities that can host such dynamic cultural events. Saint Laurent was too slow with Marrakech. They had so many opportunities to have a show there over the years, but both Slimane and Vaccarello are too obsessed with Los Angeles (and the USA in general), for that to have happened in the time that it should have happened.

Why I reference Maria Grazia Chiuri here, is because a lot of the clothes she showed in Marrakech were referencing West Africa rather than Berber culture, which made no sense in the context of the show. That's why this Chanel x Dakar creative partnership will be so interesting to watch. Because it is already starting off on better grounding than that Dior Cruise show.
 
According to WWD, Chanel will present the Cruise 2024 collection in Los Angeles (exact venue to be announced at a later date).
 
^wow it's really back to the travelling circus of shows for cruise/resort.
 
^wow it's really back to the travelling circus of shows for cruise/resort.
I always liked the concept of traveling shows, but the environmental impact makes me feel so guilty.

Honestly, if those shows were simply without guests (just the brand's in-house team, the show and video production team and the models), I'm sure that would reduce that issue by 70-80%.
 
I like the idea of travelling shows in theory, but like....maybe at least keep it within the same continent? This seems to be a very 2010s thing, making this big production out of Cruise/Resort shows, I feel like previously they mostly used to be lookbooks (and again the question of why so many brands have to do so many collections just for the sake of having new things).

Though I suppose strictly speaking it's Chanel that started the whole travelling circus thing with the Metiers d'Arts collections (which I very much appreciated, but - like you- feel very guilty about seeing how much travel is involved)
 
I like the idea of travelling shows in theory, but like....maybe at least keep it within the same continent? This seems to be a very 2010s thing, making this big production out of Cruise/Resort shows, I feel like previously they mostly used to be lookbooks (and again the question of why so many brands have to do so many collections just for the sake of having new things).

Though I suppose strictly speaking it's Chanel that started the whole travelling circus thing with the Metiers d'Arts collections (which I very much appreciated, but - like you- feel very guilty about seeing how much travel is involved)
If I'm remembering correctly, the concept of Cruise collections is quite old like 1920s - 1950s old. At that time, they were just essentially holiday clothes that would be worn when the aristocracy would travel to warmer countries during the winter months, hence why these collections arrive in stores in November.

Chanel reintroduced Cruise collections in the 00s (2002 is the earliest I can find, no videos for until 2008) as a sort of fill between the fall markdowns and the spring arrivals. They started showing them domestically before showing them abroad a few years later. Dior followed suit around that time (2006 is the earliest I found), with the rest of the brands preferring lookbooks, presentations and small-scale trunk shows. It wasn't really until Louis Vuitton's Monaco show in 2014, that more brands started this practice of destination shows.

While, I know that Chanel established their "Métier d'Art" shows around the same time as their Cruise shows (they'd just done a mass purchase of specialist ateliers in the past decade), but the origins of Pre-Fall collections and why only Chanel, and very recently Dior does consistent shows for them is beyond me.
 
^ I know cruise collections/clothes meant for rich people to wear on holiday have been a thing for decades, but I was specifically thinking about the whole "destination Cruise show" phenomenon and that's very much a 2010s thing as you pointed out, it's just become this d*ck-measuring contest between brands to see who can show at a more glamorous/far-flung location with press (and now influencers) breathlessly regurgitating their press releases. But it's now so entrenched that no one wants to give it up, like so many other things over the past decade.
 
Chanel Revenues Gained 17% in 2022
The French fashion house cited strength across all product lines as profit after taxes rose 14.2 percent to $4.6 billion.

BY MILES SOCHA / MAY 25, 2023, 8:00AM

9d5fdf568a3978c9da2c1019cd7e0d35.jpeg

PARIS — Chanel is closing on luxury’s ultra-exclusive $20 billion threshold, reporting revenues gained 17 percent last year to $17.22 billion, while operating profits rose 5.8 percent to $5.78 billion. The French fashion house trumpeted double-digit growth across all product lines, and noted retail teams “nurtured local
clienteles” during pandemic restrictions, alluding to lockdowns in China that dented luxury growth last year.

Revenues in Asia-Pacific gained 14.3 percent to $8.65 billion on a comparable basis, stripping out the impact of currency fluctuations and changes in company structure. Revenues improved 29.6 percent in Europe to $4.72 billion and 9.5 percent in the Americas to $3.86 billion.

In a statement, Leena Nair, Chanel’s global chief executive officer, said the strong financials “reflect the strength of our brand, our client relationships, and the freedom of creation that defines everything we do.”

“Our fundamental belief is that when we focus on building our brand’s strength, engaging with our clients, taking care of our people and integrating a long-term perspective in everything we do, our financial performance will follow,” she added.

Investments in “brand-support activities” shot up 14.3 percent last year to $2.05 billion, underscoring how luxury’s biggest players are gaining mind share and gobbling up market share via heavy investments in advertising, splashy global events and client-centric activities.

In addition to its lavish ready-to-wear and haute couture displays in Paris, Chanel unveiled its cruise 2023 collection last year in Monte-Carlo, and repeated that show in Miami later in the year. It also made history as the first European luxury brand to stage a fashion show in sub-Saharan Africa, unveiling its Métiers d’Art collection in the Senegalese capital of Dakar.

Capital expenditures last year totaled $668 million, representing 3.9 percent of sales, with the lion’s share of the money poured into Chanel’s global retail network. Key openings in 2022 included a revamped and enlarged watches and fine jewelry boutique at 18 Place Vendôme in Paris, and a new Ginza Namiki flagship in Tokyo. Expanding Chanel’s network of standalone fragrance and beauty boutiques was another priority.

“Investment in digital initiatives and information technology systems also remained a key area of focus in supporting the customer experience and business operations, and e-commerce capabilities continued to expand worldwide,” it added.

Chanel grew its headcount by 12 percent last year and counted 32,116 employees worldwide at the end of 2022. Hirings were focused particularly on digital, IT and sustainability roles, with the number of the latter experts vaulting 60 percent.

Nair and Philippe Blondiaux, group chief financial officer, expressed a positive outlook despite broad macroeconomic challenges and market uncertainties.

“We remain confident in our ability to deliver sustainable and healthy growth, committed to our people, our clients and our brand,” Blondiaux said in a statement Thursday.

In a telephone interview, Blondiaux said 2022’s momentum has carried over into 2023 and it’s tracking double-digit gains in Mainland China. He acknowledged business has “softened” in the U.S. since November and it continues to do so. “We are still growing single digits in the U.S.,” he noted.

“As we look forward, our priorities are clear, focused on our belief in the transformative role of creation, our desire to have a positive impact in the world, and to always stay ahead of the curve,” Nair added, quoting house founder Gabrielle Chanel, who once declared “être de ce qui va arriver” (to be part of what happens next, in English).

Separately on Thursday, Chanel announced plans to expand its global headquarters in London and move its teams to a new building at 38 Berkeley Square by the end of 2025.

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A rendering of Chanel’s future global headquarters in London’s Berkeley Square.

Design by architects Piercy and Co. and to be constructed “to the highest standards of sustainability and accessibility,” the new building is more than double the size of the current Chanel headquarters in the Time & Life Building at 1 Bruton Street.

Chanel moved its global headquarters to London from New York in 2018.

Its tenancy agreement at the new building is for 20 years, with an option to extend to 30 years, demonstrating “Chanel’s intention to continue to grow its global community in one of the most creative, international and diverse cities in the world,” the company said.

Chanel noted it plans to hire about 5,000 more employees in 2023.

The company does not break down sales by product category. In fashion, it flagged “exceptional growth across all categories, particularly in leather goods and shoes.”

Chanel described “sustained momentum” in watches and fine jewerly, driven in particular by Coco Crush collections and the relaunch of the Première watch.

“Fragrance and beauty benefited from the steady return of travel retail, as well as sustained demand from local clientele,” the company said. Key launches last year include the eco range No. 1 de Chanel, and the makeup products Rouge Allure L’Extrait and Les 4 Ombres Tweed makeup.

Chanel ended 2022 with a net cash position of $2.37 billion, up 322.3 percent versus the prior year, while free cash flow decreased 22.2 percent to $3.53 billion.

Profit after taxes amounted to $4.6 billion euros, up 14.2 percent versus the prior year.

Chanel’s 2022 growth represents a slowdown from 2021, when its revenues shot up 22.9 percent at comparable rates to $15.6 billion.

The group’s numbers also came in below luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which saw revenues jump 23 percent in 2022 as a whole, while its flagship brand Louis Vuitton shot well past 20 billion euros in revenues, maintaining its stature as the industry’s largest player in fashion and leather goods.

Overall sales at Hermès International were also up by 23 percent in comparable terms in 2022.

Meanwhile Kering, saddled by problems at Gucci and Balenciaga, saw full-year 2022 revenues rise only 9 percent.

Alongside its financial results, Chanel highlighted efforts to respect the environment and support its employees, a reflection of the expertise of Nair, who joined the French fashion and beauty house in January 2022 from Unilever, where she was chief human resources officer.

“With our expanding international footprint, we are determined to contribute positively to the environment and our communities,” Nair said, noting the company would significantly increase funding of Fondation Chanel, a philanthropic organization focused on gender equality. In 2022, funding was raised to $100 million annually.

Blondiaux noted the company last year took steps “to support our people through inflationary pressures and continued periods of uncertainty, with tailored training, commitment to pay equity and access to flexible working.”

Employees received “an exceptional mid-year salary increase,” the company noted.
WWD
 
MET GALA 2023

from Charlotte fansite lol

IMG_7181(20230602-145519).JPG IMG_7183(20230602-145518).JPG
 
Chanel taking its Métiers d’Art collection to Manchester, England on December 7:

 
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Charlotte seems embarassed to be next to virginie. She definitely doesnt have Karls presence and appears to be wearing a frock of upholstery fabric.




The metier d art used to be highly influenced by the location it was set in - Dallas, Hamburg and Scotland for example. The ones w Virginie seem to have nothing to do at all with their staging cities. Marketing is also struggling because they said Virginie was inspired by Dakars International Style architecture - which is just a clever way to say incredibly austere and somewhat dull. Karl always credited the marketing people - its clear he gave them a lot to work with though. Karl really was coming up with these ideas and had a sort of Formula for HC, Cruise RTW and Metier. Metier D Art is supposed to be the most “Forest Fantasy” as Karl would say.

The metier d art manchester better be football inspired. Need some whimsy at Chanel.
 
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Charlotte seems embarassed to be next to virginie. She definitely doesnt have Karls presence and appears to be wearing a frock of upholstery fabric.

The metier d art used to be highly influenced by the location it was set in - Dallas, Hamburg and Scotland for example. The ones w Virginie seem to have nothing to do at all with their staging cities. Marketing is also struggling because they said Virginie was inspired by Dakars International Style architecture - which is just a clever way to say incredibly austere and somewhat dull.

Karl always credited the marketing people - its clear he gave them a lot to work with though. Karl really was coming up with these ideas and had a sort of Formula for HC, Cruise RTW and Metier. Metier D Art is supposed to be the most “Forest Fantasy” as Karl would say.

The metier d art manchester better be football inspired. Need some whimsy at Chanel.
To be fair, Virginie has only done 3 destination shows:
• The Cruise and Métier d'Art 2020 shows were held in Paris.
• A Capri show was planned for Cruise 2021, but the pandemic confined it to a Paris-based photoshoot.
• The Chenonceaux and Baux-de-Provence shows were high-production films instead of live physical shows.
• Métier d'Art 2022 came back to Paris.
• The Monaco show was the first physical show held outside of Paris and the Dakar show was the first to held outside of France.

Full Showlist:
Cruise 2020: Paris
Md'A 2020: Paris
Cruise 2021: Capri (cancelled and shot in Paris)
Md'A 2021: Chenonceaux
Cruise 2022: Les Baux-de-Provence
Md'A 2022: Paris
Cruise 2023: Monaco
Md'A 2023: Dakar
Cruise 2024: Los Angeles
Md'A 2024: Manchester (TBD)

She hasn't really had the chance to a proper chance to show a proper Cruise/Métier d'Art collection, because of the pandemic. Also, any direct references at the Dakar show would've gotten the house persecuted on social media platforms. I hope she delivers for Manchester as the sporty look seems to be well aligned with her tastes for Chanel.
 
Virginie has made Chanel far too accessible. Or the company heads have, Chanel is an exclusive thing - it's not that way any longer. The quality has lowered since the passing of Karl. Maybe Virginie was the best defaulted choice, as a successor but it honestly feels like the house is being set back, creatively. A different approach than Karl, yes - an important propelling forward for the house? I think not.
 

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