Prymasquous
Mystiqably Human Survivor
- Joined
- Sep 25, 2014
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This season Giorgio Armani surpassed its own record with the addition of
two new faces from last season, making 10 the most walked yet.
And like any Armani collection that boast 60+ looks,
the number of looks worn by Asian men also increased, which is the norm for Armani,
and especially because of the Asian models in itself.
.
With its F/W 2018 campaign devoted to Asian faces (both men and women),
it appear the brand are taking significant measures to, perhaps,
reach their Asian audience at the core. Quite bold.
Whatever strategy they're trying to achieve here, it simply looks brighter
knowing they have put some effort and with positive changes. Bravo!
.
Here are some facts:
Models that walked the most: Tony Thornburg (11x), Paolo Roldan (8x), Hao Yun Xiang (8x) & Zhao Lei (7x)
Number of times an Asian model open show: thrice, FW16 by Tony; SS16 by Paolo; SS12 by Philip Huang
Number of times an Asian model close show: once, SS16 by Paolo
Since 2008 only Tony and Yun Xiang have front a mainline campaign, FW18 and FW17 respectively
SS19 - 10 models / 18 looks
FW18 - 8 models / 14 looks
SS18 - 4 models / 8 looks
FW17 - 5 models / 6 looks
SS17 - 3 models / 4 looks
FW16 - 5 models / 8 looks
SS16 - 5 models / 8 looks
FW15 - 5 models / 7 looks
SS15 - 8 models / 13 looks
FW14 - 5 models / 6 looks
SS14 - 1 model / 2 looks
FW13 - 6 models / 10 looks
SS13 - 3 models / 5 looks
FW12 - 3 models / 5 looks
SS12 - 4 models / 6 looks
FW11 - 4 models / 5 looks
SS11 - 2 models / 3 looks
FW10 - 2 models / 4 looks
SS10 - 0 model / 0 look
FW09 - 3 models / 5 looks
SS09 - 1 model / 2 looks
FW08 - 0 model / 0 look
SS08 - 0 model / 0 look
Jun Sung Kim, Issui Maeda, Gong Guohao...
instagram/giorgioarmani, vogue.com, wwd.com & youtube