Tentacl Ventricl
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someone's ears were burning
I'll be frank...
While I've always felt that Balmain sells for far more than it's worth, is disgustingly hyped up, completely simple minded from an aesthetic standpoint and ultimately pretty overrated I can honestly say that the clothes have never actually looked cheap to me. Tacky, yes. Vulgar, kinda. Obnoxious, mostly. But while I've never felt that the clothes matched their price tag they still looked like designer level pieces for the most part. I can't say that about this collection. I certainly don't think that punk can't be used as an inspiration for high fashion, in fact I've seen some really cool things done with the references (hello Versace safety pins), but this collection wasn't actually the result of any inspiration. These are trashed, dirty, sloppy, crude looking clothes that cost god knows how much and look absolutely no different from the real thing. More than anything I just find this collection lazy, although what do I know? The way some people talk you'd think they've never seen a safety pin before in their life.
I very much agree with your point about the quality of materials and craftsmanship of the Balmain clothes, which is of the highest level. No matter how much detail a HQ photo shows, one has to touch these clothes, try them on, examine them from close to see this to the full, it's not the normal gap between pictures and reality that generally applies (more or less) to high end labels. And of course, there's the *Balmain hype/exclusivity* markup on top of that, and there you have your final price.
Yet, I'm not so sure any more about how much Balmain actually sells. I've been suspicious about the actual sales volume since last spring for a number of reasons, but when the F/W collection hit the shops this August, I started becoming more certain of my suspicions: the prices in a number of the collection's pieces, notably the more "classic" ones (e.g. blazers) is almost on par as with other high end designers, thus becoming almost affordable for the occasional high end consumer who saves to get something special! And all this without the quality falling!!!
I can't help but wonder whether the economic reality is catching up with the brand's positioning.
Interesting insights Almudena.
It could be couldn't it that despite dropping the price point for the blazers they still didn't sell because the imagined core customer for that type of piece - perhaps the banker/banker's wife who likes a touch of edge - has frozen her spending at places like Browns etc.
Hence the market Balmain is left with, the customer who hasn't been affected by the credit crunch, ie the teen/20's rock heiress, footballer's wives maybe, etc, naturally migrates to the no smart, no glam, one-dimensional rock chick look. And so that's what Decarnin's served up for SS11.
My large post on the previous page was in part playing devil's advocate. I return to the point they know what's been selling. Maybe the pieces from the 5 SS10 looks I characterised as just 'punk' were the ones that, given economic reality, were the ones that flew out the door. So for SS11 you weight the balance of the collection there.
So that therefore, whilst this collection does represent the purest expression yet of the Decarnin way, it also coincides with what what's left of their customer base wants and that commercially Decarnin does continue to get it very right. For now.