There are some designers now—and I’m thinking of Virgil Abloh at Off-White, Demna Gvasalia with Vetements, Gosha Rubchinskiy—who are connecting with the youth through fashion in a new way. Are there any young designers today that inspire or excite you?
Yes.
Anyone in particular?
Not Off-White. He’s a sweet guy. I like him a lot actually. But I’m inspired by people who bring something that I think has not been seen, that is original. It’s not always about being new-new because who is new-new? And of course you have to have people who inspired you. I’m not just trying to be politically correct here—trying to be nice and sweet about people because that’s what we’re always supposed to do when these questions come up in interviews—but honestly, are you asking me if I think that these people are inspired by my brand?
I think they absolutely are.
Fashion doesn’t exist if we don’t exist.
Because in the fashion world, and especially in the high court, but I’m sure with all the young kids online, who talk a lot, when they say it, it’s ok. But when the designers themselves say something like that, it’s not ok. I don’t know if you read the interview I did with Miuccia [Prada], but the only topic we talked about was that. Because we are the only ones who are supposed to shut up. And we suffer from that. And I know it’s the same thing for Marc [Jacobs]. I know it’s the same thing for Phoebe [Philo]. We all feel like we have to shut up. But we are the activators. I hate to talk about this because it always makes you sound pretentious, but we are the activators. Fashion doesn’t exist if we don’t exist. But it’s possible that the ones who talk will not exist. So I find that it’s a very difficult thing to talk about.
If it comes to somebody like Demna, I think he knows what he is. What I liked about it is almost what everybody hates about it now. That it was going back to something that I like: Martin Margiela and myself. You know, to have the guts to go so direct. Because it’s what people like. People like Martin. They love Martin. And people like youth and that rebellion feel. And all these things are what he brought. But you cannot escape from it. He knows it himself as well. It’s been there for many decades at Martin. Oversized hoodies with text prints. It’s been there.
Now, that’s not a critique. At all. I think he’s a smart one. And I think there will be things coming up. I don’t think you can compare him at all to the guy from Off-White. So I cannot talk about these people in the same way.