I was thinking though... you can't really compare how he's "coming out" with this relationship to how he's handled it previously. when he got together with Nicole he was married to Mimi Rogers to he had to be more subtle about it... and when he got together with Penelope he was coming off his marrage with nicole so again he had to be more descrete.
but here, they both went into it single and unattached so there's less to hide.
Sure it may be a publicity stunt but if it is genuine I can understand why he's more puiblic with this relationship's beginning than his past two (nic and Penelope)