I came back hoping that someone's insight would sway me, but unfortunately after several visits I still have yet to find anything inspiring or moving about anything we've seen thus far. Clearly, it was an intention to make these feel 'Old Hollywood' and I do think the styling, hair and make-up is successful in that respect but the set looks so unprofessionally contrived. The placement of the bags, shoes/shoeboxes and other miscellaneous props just make the images feel so cluttered. The reflections in the mirror just give the impression that they were working in such a tight space that I feel claustrophobic just looking at these.
I think the biggest problem for me is the boring, incandescent flat light which totally ruin the colors (maybe it could have been intentional to suit the theme, but it's not working for me). It looks like the only additional light source used was a strobe. It doesn't look classic but, as someone else mentioned, just dated. The whole campaign just looks so rushed. I don't even feel like these ladies have their usual special shine; they look stunning for sure, but I should definitely be more wowed after seeing Christy, Karen and Natalia oiled up, looking flawless like this. Normally, I'd be the last to admit that another photographer would have suited the brand more appropriately, but I think that Mert & Marcus would have worked with this type of styling and art direction better. Maybe they would have felt a little too similar to S/S 08, but I would have preferred anything else over this.
I do see think they look like they could be movie stills, but not movie stills from a movie that I'd want to see. Hopefully they'll look better in print..after all, things usually do.