Lola701
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But the issue is never about creativity. It’s always either about vision, strategy or investment.The only positive lesson that we can draw from this, maybe:
the lowest point of creativity of a house that was Top5 brought automatically the lowest commercial performance.
As a warning to the suits that care only about two digits growth and see the designing teams as instruments to reach their KPIs.
(Now I am thinking of Maria Grazia's tenure at Dior and want to delete this message 😅)
MGC is very focused on her vision. She has a vision. It may not please everybody but you can’t deny that she is focused on her vision and delivering products in sync with the vision.
Creativity doesn’t mean anything without a strategy. That’s why for example you have someone like Olivier T. Who expressed great creativity at Rochas and Nina Rocco without results.
McQueen at Givenchy had creativity but no vision.
Frida wasn’t really a high time in terms of creativity but she believed in her vision, the products followed and the strategy was good.
With Alessandro and Tom, they had everything. Now, there’s nothing. We are confused by the campaigns, the products and when we are reading/watching the interviews/statements and looking at their execution, we are confused by the strategy.